Geisinger bashes Highmark plan
UPMC isn't the only hospital network running ads critical of the state's largest health insurer.
Danville-based Geisinger Health System has taken to newspapers in central Pennsylvania denouncing Highmark Health Services over a health plan it introduced this year that makes insurance customers pay more for treatment at Geisinger hospitals than at hospitals Highmark deems lower cost.
In a print ad, Geisinger CEO Glenn Steele Jr. accuses Highmark of forcing patients to seek treatment outside their communities by charging them more to access Geisinger's three hospitals and physician group.
“It's inappropriate, inconvenient, insensitive and simply wrong to force our neighbors to leave home to seek the care they desperately need,” Steele writes in the ad. “It's bad for you and your family. And it's bad for central Pennsylvania.”
Highmark spokesman Leilyn Perri said the central Pennsylvania product, Community Blue Premier Flex, doesn't prevent patients from going to the hospital of their choice.
“We're trying to give customers options,” Perri said. “We want to try to tell our customers there are some facilities that are more expensive than others.”
Geisinger officials could not be reached for comment.
UPMC spokesman Paul Wood said Geisinger's experience with Highmark illustrates why UPMC, the largest hospital network in Western Pennsylvania, won't renew its Highmark reimbursement contract, which expires at the end of 2014.
“This is exactly what Highmark would do to UPMC if there were a contract, which is precisely why there cannot be a contract,” Wood said.
UPMC has mounted a television advertising blitz in Western Pennsylvania in which it argues that a new contract would give Highmark the ability to prevent its members from accessing UPMC.
Wood said Highmark would put UPMC in a higher-cost tier in order to steer 41,000 UPMC patients to the seven Allegheny Health Network hospitals owned by Highmark. The current UPMC-Highmark contract forbids tiering, he said.
Highmark defended its strategy of highlighting more expensive medical facilities as a way to better control runaway health costs.
“If they could lower their cost, they could get into a better tier,” spokeswoman Kristin Ash said.
Premier Flex, which began in nine central Pennsylvania counties July 1 and will expand to 11 more on Jan. 1, puts hospitals and doctors into three tiers based on cost — enhanced, standard and out-of-network. Members have lower copays and other out-of-pocket costs in the enhanced tier, higher payments in the standard tier, and even larger costs if the hospital is out-of-network.
Geisinger hospitals, and those of three other systems, are in the standard tier because they are more expensive than other hospitals in the region, Perri said.
Highmark has about 1 million members in the 21-county region where Premier Flex will be sold. Perri declined to say how many customers have signed up so far in the first nine counties, but said it's “not significant.”
Alex Nixon is a staff writer for Trib Total Media. He can be reached at 412-320-7928 or email@example.com.
Add Alex Nixon to your Google+ circles.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Mud serves as multipurpose tool in $100B shale industry
- Shift in what powers the grid raises concerns about fuel diversity
- Mylan closes $5.3B tax-lowering deal with Abbott Labs
- Free-market thinker Hall to lead Congressional Budget Office
- Rue21 adjusts for tough market
- Economist Hubbard says GOP should grow number of workers
- Wolf tax proposal puts Beaver County Shell plant at risk, gas group head says
- ‘Shark Tank’ companies have change of heart
- Easier home loan rules worry some
- Tech sector’s stocks strong
- Colorado a handsome contender