TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Maine to pump up lobster marketing

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Wednesday, Sept. 4, 2013, 12:01 a.m.
 

California has its raisins, Florida its oranges and Vermont its maple syrup. Now, Maine's lobster industry is trying to market its brand more broadly and increase sales of the state's best-known seafood.

The annual marketing budget for lobsters will increase more than six-fold to $2.2 million under a law taking effect in October, starting what some call a new era for the industry. The goal is to get more people at home and abroad to buy more Maine lobster and related products at restaurants and in stores, while increasing prices to help fishermen boost their incomes.

Marketing was little more than an afterthought in the lobster industry before the 1990s, when the annual catch was typically 20 million pounds or less. But the lobster harvest has ballooned to previously unimagined levels — a record 127 million pounds was harvested in Maine last year — and prices have remained low since they tanked when the global economy went sour in 2008. Fishermen last year received $2.69 a pound on average for their catch, a nearly 40 percent drop since 2007 and the lowest price since 1994.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Operating loss mounts at Highmark’s core hospital system
  2. Polymer Enterprises finds success in specialty tire market
  3. FNB buying Harrisburg-based Metro Bancorp
  4. Shell shovels millions into proposed Beaver County plant site
  5. Obama’s Clean Power plan doesn’t change much; opponents remain firm
  6. Range Resources cuts workforce 11%
  7. Coal producer Alpha Natural Resources files for bankruptcy
  8. PPG puts brand 1st in strategy to reach commercial paint market
  9. Labor Department ruling broadens definition of ‘employee’
  10. When it comes to home ownership, Hispanics finding locked doors
  11. FirstEnergy to build coal waste processing facility in Beaver County