Maine to pump up lobster marketing
California has its raisins, Florida its oranges and Vermont its maple syrup. Now, Maine's lobster industry is trying to market its brand more broadly and increase sales of the state's best-known seafood.
The annual marketing budget for lobsters will increase more than six-fold to $2.2 million under a law taking effect in October, starting what some call a new era for the industry. The goal is to get more people at home and abroad to buy more Maine lobster and related products at restaurants and in stores, while increasing prices to help fishermen boost their incomes.
Marketing was little more than an afterthought in the lobster industry before the 1990s, when the annual catch was typically 20 million pounds or less. But the lobster harvest has ballooned to previously unimagined levels — a record 127 million pounds was harvested in Maine last year — and prices have remained low since they tanked when the global economy went sour in 2008. Fishermen last year received $2.69 a pound on average for their catch, a nearly 40 percent drop since 2007 and the lowest price since 1994.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Operating loss widens at Highmark parent
- Anchor Hocking parent EveryWare files for Chapter 11
- Consol Energy files for IPO of coal spin-off
- Conventional gas, oil drillers seek rules differing from shale industry in Pennsylvania
- Internet gambling results ‘disappointing’ so far
- Pittsburgh region’s unemployment rate stays steady
- U.S. Steel considers temporary shutdown of Minn. plant
- Home prices rise as supply still tight
- Stocks of Pittsburgh-area companies set record in March
- 6-year stock market rally still going strong, bulls say
- Japan snubs China investment bank