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By The Associated Press

Published: Friday, Sept. 6, 2013, 12:01 a.m.

Yahoo has refreshed its logo for the first time since shortly after the company's founding 18 years ago.

The new look is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.

Mayer has spruced up Yahoo's front page, email and Flickr photo-sharing service and engineered a series of acquisitions aimed at attracting more traffic on mobile devices.

Yahoo's familiar exclamation point is still there. When visitors come to Yahoo's front page or an app, it dances across some of the lettering before settling at the end of the company's name.

 

 
 


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