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40M to stream Netflix by 2015, analyst predicts

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By The Los Angeles Times
Tuesday, Sept. 17, 2013, 12:01 a.m.

A prominent media analyst expects Netflix to exceed 40 million streaming subscribers by the end of 2015, citing its low monthly price and the proliferation of Internet-connected devices.

Netflix has about 30 million people in the United States who subscribe to its Internet service for on-demand access to TV shows and movies. BTIG media analyst Richard Greenfield wrote that he can “see no reason why” the service cannot surpass the 40 million streaming subscribers mark in 2015.

Netflix's monthly fee of $7.99 is roughly half what cable and satellite subscribers pay for the premium TV channel HBO — and requires nothing beyond a high-speed Internet connection.

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