TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Twitter, NFL reach deal to show football videos

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, Sept. 27, 2013, 12:01 a.m.
 

The National Football league struck a deal to show game highlights and other video content on Twitter before the short messaging service's initial public offering of stock.

The deal is part of Twitter's “Amplify” program, which lets TV broadcasters show ad-supported video clips in users' Twitter feeds as the users discuss what they are watching on TV in real time. Other partners include The Weather Channel, the National Basketball Association, Warner Music and CBS.

The NFL and Twitter said Thursday that the deal will let football fans interact with NFL video content made specifically for Twitter — on computers, tablets or mobile devices. Content will include in-game highlights from NFL Network's Thursday Night Football, news, analysis and fantasy football advice.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. GNC will expand its testing of supplements in settlement with NY
  2. Nonprofit Concordia Lutheran Ministries adjusts to marketplace realities
  3. Consumer spending inches up in February as income soars
  4. Stocks gain on encouraging signs in spending and home sales
  5. Michigan man takes Heinz to court over Dip & Squeeze ketchup packet
  6. Corporate missteps hurt reputations, profits, sometimes in long run
  7. UnitedHealth bulks up for prescription drug cost fight
  8. Stop foreign dumping, U.S. Steel CEO Longhi tells Congress
  9. American Eagle Outfitters to add stores in Chile, Peru
  10. Stafford: Hirers bemoan wasted time with some applicants
  11. Increased credit card use reflects confidence, flat wages