TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Twitter, NFL reach deal to show football videos

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, Sept. 27, 2013, 12:01 a.m.
 

The National Football league struck a deal to show game highlights and other video content on Twitter before the short messaging service's initial public offering of stock.

The deal is part of Twitter's “Amplify” program, which lets TV broadcasters show ad-supported video clips in users' Twitter feeds as the users discuss what they are watching on TV in real time. Other partners include The Weather Channel, the National Basketball Association, Warner Music and CBS.

The NFL and Twitter said Thursday that the deal will let football fans interact with NFL video content made specifically for Twitter — on computers, tablets or mobile devices. Content will include in-game highlights from NFL Network's Thursday Night Football, news, analysis and fantasy football advice.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Pittsburgh’s tech startup activity rates last of 40 metro areas in report
  2. After years of downsizing, big houses make comeback
  3. Floating homes offer ‘affordable’ option in San Francisco area
  4. Importance stressed of securing your online banking
  5. Corporate America speaking out on social issues, getting results
  6. New J.C. Penney CEO comes from middle-income America
  7. How to land that 1st job after college
  8. Truffle dogs sniff out pungent fungus prized by foodies
  9. Aetna to buy rival Humana for $35B
  10. Pope’s South American homecoming to spotlight poor, environment
  11. Critics find hotels’ hidden fees to be inhospitable