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Hershey debuts 1st new candy brand in 30 years

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By The Associated Press
Friday, Oct. 11, 2013, 12:01 a.m.

Chew on this.

The Hershey Co. is introducing a new candy brand, its first in 30 years — a soft caramel creme line called Lancaster. And for the first time it is taking a double-barreled approach, debuting the candy in the United States and China simultaneously.

China has become a focus for consumer goods companies that are seeking to offset slower growth in developed markets like North America.

The Lancaster name stems from founder Milton Hershey's first candy company, The Lancaster Caramel Co., founded in 1886.

After two-and-a-half years of research, Hershey said the market for caramel or milk-based soft candy was under tapped but is big business in China.

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