TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Hershey debuts 1st new candy brand in 30 years

By The Associated Press
Friday, Oct. 11, 2013, 12:01 a.m.
 

Chew on this.

The Hershey Co. is introducing a new candy brand, its first in 30 years — a soft caramel creme line called Lancaster. And for the first time it is taking a double-barreled approach, debuting the candy in the United States and China simultaneously.

China has become a focus for consumer goods companies that are seeking to offset slower growth in developed markets like North America.

The Lancaster name stems from founder Milton Hershey's first candy company, The Lancaster Caramel Co., founded in 1886.

After two-and-a-half years of research, Hershey said the market for caramel or milk-based soft candy was under tapped but is big business in China.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Western Pa. unemployment rate holds steady in August
  2. Cranberry-based Prodigo Solutions: Hospitals can reduce high supply costs
  3. With acquisition, PNC set to enter IPO market
  4. MarkWest fined $150,000 for gas flaring at Washington County plant
  5. NHTSA probes sudden acceleration complaints in Toyota Corollas
  6. Consumer spending climbs as job gains boost incomes
  7. Another card system hack at Supervalu, Albertsons
  8. Allegheny Health Network expands women’s services in competition with UPMC
  9. Stocks decline on overseas political troubles
  10. State cites Patriot Coal in W.Va. mine accident
  11. Jobless baby boomers struggle to get back in game
Subscribe today! Click here for our subscription offers.