TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Hershey debuts 1st new candy brand in 30 years

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, Oct. 11, 2013, 12:01 a.m.
 

Chew on this.

The Hershey Co. is introducing a new candy brand, its first in 30 years — a soft caramel creme line called Lancaster. And for the first time it is taking a double-barreled approach, debuting the candy in the United States and China simultaneously.

China has become a focus for consumer goods companies that are seeking to offset slower growth in developed markets like North America.

The Lancaster name stems from founder Milton Hershey's first candy company, The Lancaster Caramel Co., founded in 1886.

After two-and-a-half years of research, Hershey said the market for caramel or milk-based soft candy was under tapped but is big business in China.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. PPG’s new CEO to push organic growth with existing clients
  2. Coal stocks on a roller coaster ride they can’t get off
  3. Idea Foundry CEO Matesic decides which new companies get help from his Pittsburgh business incubator
  4. Shale gas violations down as DEP steps up inspections
  5. Comcast sets digital sights on millenials
  6. Coal company, UMW settle suit over use of non-union workers
  7. Education Management Corp. CEO West resigns
  8. Alpha Natural Resources executive resigns amid restructuring
  9. Steelworkers union says ATI talks to resume
  10. Trib 30 takes bigger hit than Dow in August
  11. Tubman, Anthony win support for redesigned $10 bill