TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Hershey debuts 1st new candy brand in 30 years

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, Oct. 11, 2013, 12:01 a.m.
 

Chew on this.

The Hershey Co. is introducing a new candy brand, its first in 30 years — a soft caramel creme line called Lancaster. And for the first time it is taking a double-barreled approach, debuting the candy in the United States and China simultaneously.

China has become a focus for consumer goods companies that are seeking to offset slower growth in developed markets like North America.

The Lancaster name stems from founder Milton Hershey's first candy company, The Lancaster Caramel Co., founded in 1886.

After two-and-a-half years of research, Hershey said the market for caramel or milk-based soft candy was under tapped but is big business in China.

Subscribe today! Click here for our subscription offers.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Former athletes open businesses
  2. Typewriters back in style, keeping repair shops busy
  3. Password change can block hackers from wireless cameras
  4. Workarounds exist for battery woes
  5. Apprenticeship programs fill gaps in American manufacturing
  6. Hard-hit worker wonders where the economic resurgence is
  7. First-time home-buyers expected to pump up sales in 2015
  8. North Dakota oil boom attracts crime
  9. Interest in hybrid, electric vehicles declines while gas prices fall
  10. U.S. Steel plans to close two plants affecting 545 workers
  11. Beaver County power plant cleaning up spill into creek