TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

T-Mobile to offer free data service for tablets

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Thursday, Oct. 24, 2013, 12:01 a.m.
 

T-Mobile will give owners of iPads and other tablet computers free data service for life as part of an effort to broaden its customer base beyond phones.

The free service would be limited to 200 megabytes of high-speed data per month — enough to upload about 800 Instagram photos or listen to more than three hours of streaming music, the company said.

T-Mobile US Inc. said the free service includes no obligations, but the company expects people will want to buy plans for additional data once they grow accustomed to having it.

People typically buy tablet computers that access the Internet using Wi-Fi only. Models with 4G LTE cellular access typically cost $100 to $130 more, but T-Mobile marketing chief Mike Sievert said many people are reluctant to purchase cellular-enabled tablets for fear they would be stuck with monthly data service costs.

By guaranteeing free data service, he said, T-Mobile is hoping to encourage people to buy LTE tablets.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Pittsburgh’s tech startup activity rates last of 40 metro areas in report
  2. New J.C. Penney CEO comes from middle-income America
  3. After years of downsizing, big houses make comeback
  4. Floating homes offer ‘affordable’ option in San Francisco area
  5. U.S. employers add 223K jobs, jobless rate falls to 5.3%
  6. How to land that 1st job after college
  7. Corporate America speaking out on social issues, getting results
  8. Kraft shareholders approve merger with Heinz
  9. Airlines offer small conveniences to counter higher fees, less space
  10. Truffle dogs sniff out pungent fungus prized by foodies
  11. Air control stickiness a real puzzler