TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Lenovo hires Kutcher to design, pitch new tablet

By The Associated Press
Thursday, Oct. 31, 2013, 12:01 a.m.
 

Computer maker Lenovo has hired tech-savvy actor Ashton Kutcher to help design and pitch its latest line of tablets.

It's the latest tech foray for the “Two and a Half Men” performer who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.

The deal was announced on Tuesday at a Lenovo live-streamed event in Los Angeles. Lenovo's first video advertisements for the new Yoga Tablet feature Kutcher acting as a product tester in his boxers, a spacesuit and aboard an airplane.

Kutcher has appeared in advertisements for snack chips and cameras.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Pittsburgh Brewing tries to reconnect with region, return to glory days
  2. U.S. Steel’s 2Q loss beats analysts’ estimates
  3. Hiring in shale industry shifts to engineering, construction workers
  4. EPA hearings to bring coal debate to Pittsburgh streets
  5. Consol Energy posts $25 million loss despite gas gains
  6. Hotels, restaurants lead job additions in Pittsburgh region
  7. Construction of $500M power plant in South Huntingdon stalled
  8. Central Blood Bank parent in merger talks with Florida system
  9. Plug-in Accord makes gas station visits rare
  10. EPA failing to stop natural gas pipeline leaks, internal watchdog says
  11. Dollar Tree set to spend $8.5B on Family Dollar
Subscribe today! Click here for our subscription offers.