Home Depot sorry for racist tweet
By The Associated Press
Published: Saturday, Nov. 9, 2013, 12:01 a.m.
Home improvement maker Home Depot Inc. on Thursday apologized for a tweet that showed a picture of two black drummers with a person in a gorilla mask in between them and asked: “Which drummer is not like the others?”
The tweet, from Home Depot's official Twitter account, @HomeDepot, was part of a “College Gameday” college football promotion on ESPN. It was quickly pulled, but not before people took screen shots of it and it was widely circulated on social media.
Home Depot said Friday that it has fired the person and outside agency that was responsible for the tweet, but did not disclose their names.
“We have zero tolerance for anything so stupid and offensive,” said Stephen Holmes, spokesman for the Atlanta-based company.
Holmes said the company is “closely” reviewing its social media procedures to determine “how this could have happened, and how to ensure it never happens again.”
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