TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Home Depot sorry for racist tweet

About The Tribune-Review
The Tribune-Review can be reached via e-mail or at 412-321-6460.
Contact Us | Video | Photo Reprints

By The Associated Press

Published: Saturday, Nov. 9, 2013, 12:01 a.m.

Home improvement maker Home Depot Inc. on Thursday apologized for a tweet that showed a picture of two black drummers with a person in a gorilla mask in between them and asked: “Which drummer is not like the others?”

The tweet, from Home Depot's official Twitter account, @HomeDepot, was part of a “College Gameday” college football promotion on ESPN. It was quickly pulled, but not before people took screen shots of it and it was widely circulated on social media.

Home Depot said Friday that it has fired the person and outside agency that was responsible for the tweet, but did not disclose their names.

“We have zero tolerance for anything so stupid and offensive,” said Stephen Holmes, spokesman for the Atlanta-based company.

Holmes said the company is “closely” reviewing its social media procedures to determine “how this could have happened, and how to ensure it never happens again.”

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Twitter buys data analytics partner
  2. Coca-Cola revenue up, but soda sales dip
  3. Heinz offers Pittsburgh workers a buyout if they are unhappy
  4. Programs help to nudge unemployment among veterans downward
  5. Fed chair might push for stronger regulations
  6. Stocks seesaw, end higher for 2nd day
  7. Tobacco companies make payments under state settlement
  8. Google files patent for camera embedded in contact lens
  9. Recall puts GM sales under microscope
  10. Consumer price index up 0.2 percent in March
  11. Robinson bakehouse invests time, love in artisan products
Subscribe today! Click here for our subscription offers.