Target's latest woe: gift cards
NEW YORK — Target is getting hit with another lump of coal this holiday season.
The nation's second-largest discount retailer said on Tuesday that an unidentified number of gift cards sold during the holidays were not properly activated. The Minneapolis chain says the number of cards affected was less than 0.1 percent of the total sold and that it will honor the affected cards.
Holders of Target gift cards can check the balance by following instructions on the back of the card. Customers can bring faulty cards to any Target service desk or call 800-544-2943 for help.
“We are aware that some Target gift cards were not fully activated and apologize for the inconvenience,” company spokeswoman Molly Snyder said in a statement emailed to The Associated Press.
The problem occurs less than two weeks after Target announced it was hit with a data security breach that affected about 40 million debit and credit card holders who shopped at its stores between Nov. 27 and Dec. 15.
“It's another black eye that makes you question the internal operating procedures of Target,” said Brian Sozzi, CEO and chief equities strategist at Belus Capital Advisors. “Target needs to be doing everything perfectly. It can't afford to lose any more confidence among its guests.”
On Friday, Target backtracked and said that debit-card PINs were among the financial information stolen from millions of customers who shopped at the retailer in late November and early December. However, it said the stolen personal identification numbers, which customers type into keypads to make secure transactions, were encrypted and that this strongly reduces risk to customers.
In addition to the encrypted PINs, customer names, credit and debit card numbers, card expiration dates and the embedded code on the magnetic strip on back of the cards were stolen.
Target has said it is still in the early stages of investigating the breach. It has been working with the Secret Service and the Department of Justice.
Target's stock price rose 95 cents to $63.42 in afternoon trading on Tuesday. It is nearly even with its price before the company disclosed the data breach.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- New J.C. Penney CEO comes from middle-income America
- Corporate America speaking out on social issues, getting results
- How to land that 1st job after college
- Truffle dogs sniff out pungent fungus prized by foodies
- After years of downsizing, big houses make comeback
- Importance stressed of securing your online banking
- Floating homes offer ‘affordable’ option in San Francisco area
- Aetna to buy rival Humana for $35B
- McDonald’s localizes menus to battle growing competition
- Airlines offer small conveniences to counter higher fees, less space
- Longer, roomier, ritzier Sedona upgrades minivan to 1st-class