Heinz names North America chief
HJ Heinz Co. named Eduardo Luz as president of its North America division, shaking up management for the second time since Berkshire Hathaway Inc. and 3G Capital took over the ketchup maker.
Luz is replacing Brendan Foley, according to an emailed statement from Michael Mullen, a spokesman for Pittsburgh-based Heinz. Melissa Werneck was named senior vice president of global human resources, replacing Kristen Clark. Fernando Pocaterra, president of Latin America, is going as well.
Heinz Chief Executive Officer Bernardo Hees appointed Foley, Pocaterra and Clark to their posts in June as part of a broader management overhaul. The CEO has been on a cost-cutting drive since the $29 billion acquisition in June by Jorge Paulo Lemann's 3G and Warren Buffett's Berkshire. Hees has cut jobs, announced plans to shut factories and changed policies to trim office expenses.
“These changes were made to better position the company for success in 2014 and beyond,” Mullen said in the statement. “Heinz thanks Mr. Foley, Ms. Clark and Mr. Pocaterra for their leadership and commitment.”
A successor for Latin America will be announced at a later date, Heinz said. Luz was managing director of Heinz's North American consumer products business. Werneck joined Heinz in July and was senior vice president of performance and information technology, roles she will keep. David Moran, who left Heinz in the first round of senior leadership changes, was responsible for North America before Foley.
Hees, 44, has been retooling Heinz since firing managers and reducing costs at another 3G investment, Burger King Worldwide Inc. The CEO has been pursuing cuts at the ketchup maker to speed decision making, boost margins and pay down debt.
Heinz has grounded corporate jets, pulled the plug on mini fridges at the office and placed limits on color printing, Bloomberg News reported in September. The company said last month that severance costs would be about $300 million as Hees cuts 2,000 jobs.
Sales for the quarter ended Oct. 27 slipped 3.7 percent to $2.7 billion from a year earlier, in part because of a decrease in volume in the United States and United Kingdom, Heinz said last month. The company made a “strategic decision” to focus on improving its margins and limited the frequency and depth of sales promotions, Chief Financial Officer Paul Basilio said.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Tesla home battery at $7K, partnered with rooftop solar system, may help reduce power bills
- Consistency keeps Cellone’s Bakery customers coming back
- EPA to release biofuels proposal by June 1
- With higher student debt than ever, millennials rely on support from parents
- Charter Communications makes offer for Time Warner Cable
- Cuba’s dairy industry, once touted as a success, is struggling
- Parent of Lane Bryant, Justice to buy owner of Ann Taylor for $2B
- Taxes matter in fund investing, even when there’s no bill
- Equifax, Experian, TransUnion agree to improve fixing mistakes on credit reports, OK $6M settlement
- Murray Energy expects to lay off as many as 1,800 more
- AT&T evolves beyond phones