TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Pizza Hut hatches 'imperfect' idea

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, Jan. 17, 2014, 12:01 a.m.
 

If you notice some air bubbles and stray cheese on your Pizza Hut pie crust, it's not an accident. It's all part of an effort to appear more “authentic.”

The nation's largest pizza chain is set to announce a hand-tossed pie this week that it said has a lighter, airier crust brushed with a garlic butter seasoning. Although Pizza Hut isn't touting it as prominently, there's another feature to the crust worth noting: deliberate imperfections.

“What we want to highlight is that these really are handcrafted,” said Carrie Walsh, Pizza Hut's chief marketing officer.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Natrona Bottling Co. keeps soda pop operation small, putting effort into craft, taste
  2. Allegheny Technologies reports $700,000 loss in 3Q
  3. PPG Industries to buy Westmoreland Supply paint store chain
  4. Chevron’s $20M to improve Pennsylvania workforce
  5. Streaming won’t mean the end of cable
  6. Fannie Mae might take 3% down
  7. Plastics, tech sectors crucial to cracker plants
  8. EDMC loses $664M; executives receive six-figure bonuses
  9. Open enrollment puts varied impact of health care law back in focus
  10. Hackers rip into heart of open-source software
  11. Student loan debt presents paradox
Subscribe today! Click here for our subscription offers.