Pizza Hut hatches 'imperfect' idea
If you notice some air bubbles and stray cheese on your Pizza Hut pie crust, it's not an accident. It's all part of an effort to appear more “authentic.”
The nation's largest pizza chain is set to announce a hand-tossed pie this week that it said has a lighter, airier crust brushed with a garlic butter seasoning. Although Pizza Hut isn't touting it as prominently, there's another feature to the crust worth noting: deliberate imperfections.
“What we want to highlight is that these really are handcrafted,” said Carrie Walsh, Pizza Hut's chief marketing officer.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Obama’s Clean Power plan doesn’t change much; opponents remain firm
- Polymer Enterprises finds success in specialty tire market
- Coal producer Alpha Natural Resources files for bankruptcy
- Shell shovels millions into proposed Beaver County plant site
- Muni bond funds stressed
- When it comes to home ownership, Hispanics finding locked doors
- Auto sales strong in July on SUV, luxury demand
- Labor Department ruling broadens definition of ‘employee’
- Slump in energy stocks drags down Dow, S&P
- Consol Energy, Range Resources report 2Q losses, plan deeper cuts
- FirstEnergy to build coal waste processing facility in Beaver County