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Pizza Hut hatches 'imperfect' idea

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By The Associated Press

Published: Friday, Jan. 17, 2014, 12:01 a.m.

If you notice some air bubbles and stray cheese on your Pizza Hut pie crust, it's not an accident. It's all part of an effort to appear more “authentic.”

The nation's largest pizza chain is set to announce a hand-tossed pie this week that it said has a lighter, airier crust brushed with a garlic butter seasoning. Although Pizza Hut isn't touting it as prominently, there's another feature to the crust worth noting: deliberate imperfections.

“What we want to highlight is that these really are handcrafted,” said Carrie Walsh, Pizza Hut's chief marketing officer.

 

 
 


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