Banks push home equity loans again
Banks, eager to speed up their sluggish revenue growth, are returning to a business that lost appeal during the housing downturn: home equity lending.
Consumers are hearing the pitches in direct mail, in their inboxes, and in their bank branches. Lenders say the competition to capture home equity business is heating up — and they're looking to sweeten the deals with flexible terms.
Banks see home equity as a growing market as home prices rise. Some borrowers who once owed more than their homes were worth now find they have equity for the first time in years.
“Not a lot of people had equity in their homes,” said Kelly Kockos, Wells Fargo's home equity head. “We have stepped up our outreach when the market started to improve.”
In home equity lending, homeowners may borrow a fixed amount of money based on how much equity they have in their property. Borrowers may choose a home equity loan or a home equity line of credit. The funds are often used for home improvements, though borrowers may use them for other purposes.
Consumer advocates caution borrowers that failure to repay could result in the loss of their home, which is used as collateral. That's why it's important to make sure you have enough monthly income for the additional payments, they say.
Banks say they are being cautious about home equity lending and making sure customers can afford to borrow.
The push comes as banks feel pressure from investors to grow their revenues, which suffered from a decline in the mortgage refinance business and other factors. Last year's rise in interest rates dried up demand from borrowers to refinance their mortgages. That cost banks millions of dollars in mortgage income.
While banks are hungry to increase their home equity business, they are cautioning borrowers that receiving approval is harder than it was during the boom times. Interested borrowers will encounter more stringent requirements from lenders.
“We've ended up with a new world where home equity underwriting is significantly tougher than it was pre-crisis,” said Guy Cecala, CEO of Inside Mortgage Finance, a mortgage industry publication.
Nationally, the median price for existing homes rose in 2013 by 11.5 percent, to $197,100, from $176,800 in 2012, according to the National Association of Realtors.
A recent report by real estate website Zillow predicts that U.S. home prices will rise by 4.3 percent on average this year.
Banks profited from home equity lending during the boom times as home prices skyrocketed. Critics said property owners were treating their homes like automated teller machines, spending the funds on vacations and other luxuries.
Consumer advocates say that in general, it's better not to borrow against a home's equity for luxury items that won't provide a return. Home repairs that could boost a property's value are a more prudent use of home equity borrowing, they say.
According to Inside Mortgage Finance, new home equity loans were a record $430 billion in 2006. In 2013, new loans most likely did not top $60 billion, Cecala said.
Demand for the second mortgages fell in the downturn, as about 30 percent of the equity in U.S. homes was obliterated, he said.
Even with the housing recovery, Cecala said, “we've regained relatively little” of the lost equity. “The current pool of home equity borrowers is a fraction of what it was.”
Banks want to position themselves for the growth they are seeing. Bank of America recorded $1.9 billion in home equity originations in the fourth quarter, up from $1 billion a year ago.
“Banks are looking for ways to lend money,” Cecala said. “The housing market has gotten to the point where the stars are in alignment, so it's the first time since 2007 that the banking industry may be in a position to grow their home equity loan business.”
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Small retailers at intersection of social networks, foot traffic
- Woman on dating site looks too good to be true: How to vet that pic
- Health care, gas drilling industries await Gov.-elect Wolf’s footprint
- Iron ore price decline hurts U.S. Steel’s cost advantage over rivals
- Sonata exudes class
- Test-tube tuna may be sea change
- Business Council for Peace program works to export profits, peace
- In ‘StockCity,’ real investing like game
- Mark Phelan: Cadillac, Mercedes hope to win at name game
- Kia’s 1st electric vehicle charges fast, goes distance
- Slow hunting, golf sales again drag down Dick’s profit