Post to purchase PowerBar, Musashi brands from Nestle
By The Associated Press
Published: Tuesday, Feb. 4, 2014, 12:01 a.m.
Post Holdings Inc. is buying the PowerBar and Musashi brands from Nestle SA, further diversifying its business by expanding into the active nutrition category.
Financial terms were not disclosed.
The PowerBar and Musashi brands make premium bars, powders and gels. Musashi is a leading sports nutrition brand in Australia. The transaction includes other related worldwide assets.
St. Louis-based Post makes cereals such as Grape-Nuts, Great Grains and Honeycomb. It completed its $370 million acquisition of Dakota Growers Pasta Company Inc. in January.
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