TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

The best Super Bowl ads weren't on during the game

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Daily Photo Galleries

By The Associated Press
Tuesday, Feb. 4, 2014, 10:21 p.m.
 

Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.

Some of the companies that had the most success during the game were not official sponsors.

Newcastle beer created a hit online campaign spoofing the self-importance of Super Bowl ads. J.C. Penney generated attention on Twitter by posting nonsensical tweets during the game. And Esurance grabbed the spotlight by offering to give away $1.5 million in an ad that aired just after the game ended.

Advertisers started realizing the power of social media last year when Oreo seized the opportunity as the game was interrupted by a 34-minute power outage. The cookie maker posted a pic of an Oreo partially in the dark and tweeted, “You can still dunk in the dark.” It was re-tweeted and mentioned on Facebook thousands of times.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Strengthening U.S. growth reflects help from Federal Reserve
  2. How to avoid Amazon and still get deals
  3. Sweet tooth will cost you more next year
  4. Mylan’s 3Q profit triples on strong U.S. sales
  5. Radiation detection of drilling waste nearly set at W.Va. landfills
  6. Profit falls at vitamin retailer GNC Holdings in third quarter
  7. Bayer profit edges higher, raises forecasts
  8. CCAC, Energy Innovation Center respond to energy industry’s growing demand
  9. Highmark’s new REMWorks Sleep Store will sell sleep apnea equipment
  10. Apple CEO Tim Cook: ‘I’m proud to be gay’
  11. Hedge funds sue to block EDMC deal
Subscribe today! Click here for our subscription offers.