TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

The best Super Bowl ads weren't on during the game

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Tuesday, Feb. 4, 2014, 10:21 p.m.
 

Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.

Some of the companies that had the most success during the game were not official sponsors.

Newcastle beer created a hit online campaign spoofing the self-importance of Super Bowl ads. J.C. Penney generated attention on Twitter by posting nonsensical tweets during the game. And Esurance grabbed the spotlight by offering to give away $1.5 million in an ad that aired just after the game ended.

Advertisers started realizing the power of social media last year when Oreo seized the opportunity as the game was interrupted by a 34-minute power outage. The cookie maker posted a pic of an Oreo partially in the dark and tweeted, “You can still dunk in the dark.” It was re-tweeted and mentioned on Facebook thousands of times.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Kraft shareholders approve merger with Heinz
  2. Alpha Natural Resources buys out European partner in Marcellus venture
  3. Halliburton to close Indiana County office
  4. Federal bureau posts consumer complaints with banks, credit card companies
  5. Consol again reworks offering for coal spinoff
  6. Obama overtime proposal slammed
  7. Data transfer in mergers tall task for chief information officer for Peoples Gas
  8. Supreme Court justices ream EPA for ignoring costs to meet air standards
  9. Pending home sales in U.S. climb to 9-year high
  10. U.S. Steel, Alcoa lead June decline
  11. EDMC to cut 300 jobs, including 70 in Pittsburgh