TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

The best Super Bowl ads weren't on during the game

By The Associated Press
Tuesday, Feb. 4, 2014, 10:21 p.m.
 

Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.

Some of the companies that had the most success during the game were not official sponsors.

Newcastle beer created a hit online campaign spoofing the self-importance of Super Bowl ads. J.C. Penney generated attention on Twitter by posting nonsensical tweets during the game. And Esurance grabbed the spotlight by offering to give away $1.5 million in an ad that aired just after the game ended.

Advertisers started realizing the power of social media last year when Oreo seized the opportunity as the game was interrupted by a 34-minute power outage. The cookie maker posted a pic of an Oreo partially in the dark and tweeted, “You can still dunk in the dark.” It was re-tweeted and mentioned on Facebook thousands of times.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Regulators release details of Highmark’s post-UPMC transition plan
  2. More pipelines proposed to carry Marcellus gas to southeast markets
  3. Visual search  still hampered  by image issues
  4. Students walk shop class path to excellence
  5. U-PARC houses companies ranging from innovative to traditional
  6. Young adults drive home rental trend in Western Pennsylvania
  7. Hershey unwraps new corporate logo
  8. Healthy PA expands number of recipients but cuts benefits
  9. Feds eye online lending practices
  10. Google Maps opens business doors to online views for shoppers
  11. EDMC to cut costs, roll out new grant
Subscribe today! Click here for our subscription offers.