TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

The best Super Bowl ads weren't on during the game

Daily Photo Galleries

By The Associated Press
Tuesday, Feb. 4, 2014, 10:21 p.m.
 

Brands have figured out how to get Super Bowl buzz without paying Super Bowl bucks.

Some of the companies that had the most success during the game were not official sponsors.

Newcastle beer created a hit online campaign spoofing the self-importance of Super Bowl ads. J.C. Penney generated attention on Twitter by posting nonsensical tweets during the game. And Esurance grabbed the spotlight by offering to give away $1.5 million in an ad that aired just after the game ended.

Advertisers started realizing the power of social media last year when Oreo seized the opportunity as the game was interrupted by a 34-minute power outage. The cookie maker posted a pic of an Oreo partially in the dark and tweeted, “You can still dunk in the dark.” It was re-tweeted and mentioned on Facebook thousands of times.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Customers anxious for details about Highmark transition plan for Western Pennsylvania
  2. CBO’s forecast less optimistic than Obama’s
  3. Disney files patent for drone-controlled puppets
  4. Court clears FedEx Ground drivers to pursue wage, benefit claims
  5. Hotel extras? Oh, yes, there’s a fee
  6. Feds tighten loan-backed securities
  7. Cadillac SRX  to be assembled  in Tennessee
  8. MF Global’s $1B suit against PricewaterhouseCoopers to go before jury
  9. Spiders force Suzuki to recall midsize cars
  10. EDMC reaches debt-restructuring deal with creditors
  11. Squeezed by consumers’ focus on fresh foods, Heinz revamps frozen meals
Subscribe today! Click here for our subscription offers.