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Weather worsens McDonald's sales struggles

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By The Associated Press
Tuesday, March 11, 2014, 12:01 a.m.
 

McDonald's is fighting to keep customers in the United States — and all that snow didn't help.

The world's biggest hamburger chain said on Monday that sales fell 1.4 percent in February at established American locations. It blamed the harsh winter weather, but conceded that “challenging industry dynamics” played a role.

McDonald's has strugged to boost sales as people increasingly flock to places such as Chipotle and Five Guys Burgers and Fries. Those chains have popped up quickly across the country by positioning themselves as a step up from traditional fast food.

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