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Cheerios get no lift from GMO switch

| Thursday, March 20, 2014, 12:01 a.m.

Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn't yet translated to a boost in sales.

General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms. It made the move in response to a campaign by the group Green America, which prompted fans to express their support on the Cheerios' Facebook page.

On Wednesday, CEO Ken Powell said the company has gotten support online for its decision. But he said the company was “not really seeing anything there that we can detect” in terms of a sales lift.

Americans have been moving away from cereal more broadly, as alternatives such as Greek yogurt or breakfast sandwiches have gained popularity.

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