TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

EMarketer predicts mobile ad spending to hit $31.5B in '14

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Thursday, March 20, 2014, 12:01 a.m.
 

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.

By the end of this year, eMarketer expects mobile to account for nearly a quarter of total digital ad spending, which is estimated to reach $137.5 billion. That's up from 15 percent of the $119.8 billion digital ad spending total in 2013.

Mobile ad spending has been growing fast in the past couple of years, mainly because of ad revenue growth at Facebook Inc., the world's largest social network, and Internet search giant Google Inc.

In 2013, spending on mobile advertisements more than doubled, to nearly $18 billion from $8.8 billion in 2012. Facebook and Google accounted for most of that increase. Together, their mobile ad revenue rose $6.9 billion.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Shale gas violations down as DEP steps up inspections
  2. Macy’s prepares outlet stores
  3. Trib Total Media puts 9 Western Pa. newspapers up for sale
  4. Hackers have wide reach
  5. Fund fees within investor control
  6. ‘Rank and yank’ doesn’t meet all expectations
  7. Mylan shareholders approve $34 billion hostile takeover bid for Perrigo
  8. Federal Reserve Vice Chairman Fischer in spotlight as meeting nears
  9. Crash-prevention technology changes face of auto industry
  10. Week yields lessons on China
  11. Mazda 6 is a real ‘looker’ — gets more glances than sales