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EMarketer predicts mobile ad spending to hit $31.5B in '14

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By The Associated Press
Thursday, March 20, 2014, 12:01 a.m.
 

Worldwide spending on mobile advertising is expected to reach $31.5 billion this year, a 75 percent increase from 2013 thanks largely to Facebook and Google, according to a new report by research firm eMarketer.

By the end of this year, eMarketer expects mobile to account for nearly a quarter of total digital ad spending, which is estimated to reach $137.5 billion. That's up from 15 percent of the $119.8 billion digital ad spending total in 2013.

Mobile ad spending has been growing fast in the past couple of years, mainly because of ad revenue growth at Facebook Inc., the world's largest social network, and Internet search giant Google Inc.

In 2013, spending on mobile advertisements more than doubled, to nearly $18 billion from $8.8 billion in 2012. Facebook and Google accounted for most of that increase. Together, their mobile ad revenue rose $6.9 billion.

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