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McDonald's brings out big guns in breakfast war

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By The Associated Press
Saturday, March 29, 2014, 12:01 a.m.
 

McDonald's is giving away free coffee to its customers for a limited time as competition for the breakfast crowd intensifies.

The world's biggest hamburger chain announced on Friday that participating locations will offer free small McCafe coffees during breakfast hours from March 31 through April 13.

Taco Bell recently rolled out ads to promote its new breakfast menu, which includes a waffle taco. The ads star everyday men named Ronald McDonald.

Chains like McDonald's, Taco Bell and Starbucks — which recently revamped its sandwiches — are fighting for a piece of the breakfast market because more people are buying breakfast on the go.

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