ShareThis Page

PPG ignites research, manufacturing of new TV technology

| Saturday, May 10, 2014, 9:00 p.m.
Stephanie Strasburg | Tribune-Review
Research chemist Mike Barone of Mount Lebanon adjusts equipment for processing future organic light emitting device crystals (OLED) in the OLED Development Lab at PPG's Monroeville Chemicals Center on Wednesday, April 23, 2014.
Stephanie Strasburg | Tribune-Review
Carol Bateman, Business Director, OLED, Photochromic and Specialty Synthesis at PPG Industries holds organic light emitting device crystals (OLED) next to her a Samsung Galaxy 4S smartphone, which uses OLED technology in the display. Photographed at in the OLED Development Lab at PPG's Monroeville Chemicals Center on Wednesday, April 23, 2014.
Justin Merriman | Tribune-Review
PPG Industries' Mehran Arbab, director, glass science and technology, and manager of the PPG Glass Business and Discovery Center in Cheswick, PA stands near lights that utilize the OLED technology.
Bloomberg
An employee shows Royal Philips Electronics NV organic light-emitting diode (OLED) lamps at the company's Lumiblade Creative Lab in Aachen, Germany, on Tuesday, Sept. 21, 2010. Royal Philips Electronics NV said it will drop the practice of setting fixed revenue and profit growth targets in favor of linking its objectives to the state of the world economy. Photographer: Ralph Orlowski/Bloomberg
Bloomberg
A Galaxy Gear Fit wearable device sits beside a Galaxy S5 smartphone during a Samsung Electronics Co. news conference on the opening day of the Mobile World Congress in Barcelona, Spain, on Monday, Feb. 24, 2014. Top telecommunication managers will rub shoulders in Barcelona this week at the Mobile World Congress, Monday, Feb. 24 - 27, a traditional venue for showcasing the latest products for dealmaking. Photographer: Angel Navarette/Bloomberg
BLOOMBERG NEWS
A model shows off Sony Corp.'s XEL-1, the world's first organic light emitting diode (OLED) television, at the company's headquarters in Tokyo, Japan, on Monday, Oct. 1, 2007. Sony Corp., the world's second-biggest maker of consumer electronics, will start selling small-sized televisions using a technology that provides brighter and slimmer screens than existing models to spur earnings growth. Photographer: Toshiyuki Aizawa/Bloomberg News

A carbon-based molecule that looks like colored sugar could bring big changes to big-screen TVs.

Organic light-emitting diodes, or OLEDs, manufactured by PPG Industries Inc. of Pittsburgh, could give televisions more vibrant colors and deeper blacks, make them thinner and lighter in weight, and most importantly, much more energy efficient. The industry is working to speed development and cut production costs for the display technology.

Experts say consumers would benefit when TVs utilizing the technology become more affordable.

A limited production, 55-inch OLED model by Samsung Electronics listed at $13,000 when introduced a year ago now sells on the Internet as low as $5,849. But mature big-screen technologies — plasma and LCDs — cost a third to a fourth as much.

Organic LED televisions hold the best promise for manufacturers to recapture a market that has declined since 2011, despite 3-D, curved screens and higher resolution. Organic LED displays would combine the best attributes of plasma and LCD screens with none of their shortcomings, says Consumer Reports.

Samsung “is the best TV we've ever seen,” Consumer Reports said in a recent issue. “But it will be some time before prices drop to mainstream levels.”

PPG makes the crystals at plants in Monroeville and Barberton, Ohio, and ships them to its partner, Universal Display Corp. of Ewing, N.J., which controls the patents on advanced phosphorescent organic LEDs — four times more energy efficient than other types, experts say.

These carbon-based molecules are unlike metallic LEDs commonly used in light bulbs.

“Universal Display designs the materials, and then we scale those up and manufacture them,” said Carol Bateman, business director for organic LEDs for PPG.

PPG ships the crystals in small vials to Universal Display, which sells them to Samsung, LG Electronics and others, who are working on how best to apply OLEDs onto glass and plastic.

“A little bit goes a long way,” said Bateman. One gram can make 300 to 400 smartphone screens, depending on size.

OLEDs are used in cellphones and mobile devices, most notably Samsung's recently introduced Galaxy S5 smartphone. Google and LG recently introduced smart watches and bracelets. Lighting is a potential high-growth market, once technical obstacles are overcome.

“All of the components, materials and fabrication costs have to come down, and that's what we're trying to do,” said Mehran Arbab, director of glass science and technology at PPG's Glass Business and Discovery Center in Cheswick. That would help Samsung, LG, Sony and others make displays at lower prices “so they become popular and you can buy them at Home Depot or Costco.”

Difficulties with making small devices underscore the more complex challenges manufacturers face in producing big-screen TVs using OLEDs, said Janice Mahon, vice president of technology commercialization at Universal Display.

“One square meter of glass can make 100 cellphone displays or one large TV display,” said Mahon. “If one cellphone display has a defect, you can throw that one away and still have the rest. If you have the same defect on the TV, you have to throw away the entire display.

“The need to improve yields in manufacturing, or decrease defects, is much more demanding as one moves to larger displays.”

When color television debuted in the 1960s, picture tubes made color by electronically combined light from red, green and blue pixels. Today's dominant big-screen TVs use liquid crystals to switch a source of light on or off behind pixels.

In OLED displays, “blue is the weak link, from a life and energy-efficiency perspective,” said Mahon. “It's a high priority to develop deep, long-lived blue OLEDs to complete our suite of colors.” Red and green OLEDs are rated to last more than 20 years, but blue lasts only about four years.

Blue OLEDs used in smartphones and other devices are fluorescent OLEDs, a different type that aren't as efficient, Mahon said, and are made by a half-dozen companies, such as Dupont and Idemitsu Kosan of Japan.

“Bringing a strong blue phosphorescent OLED to market is important. But to bring costs down, yields must increase,” she said. “It's more a manufacturing challenge than a blue challenge.”

The advantage to organic LEDs is that they emit light directly when electricity is applied and don't require a backlight. That allows thin, flexible displays.

“It's almost limitless what you could do with flexible electronics,” Bateman said.

PPG used expertise gained from its development of eyeglass-darkening technology for plastic lens. Starting in 1990, PPG built that business into Transitions Optical, which markets eyewear with a coating — called photochromics, developed in the Monroeville plant — that darkens in bright sunlight.

Last month, PPG sold its share of Transitions Optical to its partner Essilor International for $1.73 billion.

PPG hopes OLEDs will pay off down the road. A significant share of $63.1 million that Universal Display spent last year on OLED materials and research went to PPG, Mahon said, though she would not specify.

“We were in that business when Universal Display came knocking. We were able to apply that expertise to organic LEDs, and we're hoping that this work will create the next spin-off application for OLEDs,” Bateman said.

John D. Oravecz is a Trib Total Media staff writer. Reach him at 412-320-7882 or joravecz@tribweb.com.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.