Squeezed by competition, Chobani to expand offerings
Chobani plans to expand beyond its Greek yogurt cups in the summer as it faces intensifying competition in the fast-growing category.
In July, the company plans to offer Chobani Oats, yogurt mixed with fruit and oats; a dessert called Chobani Indulgent; and new flavors for kids.
Later this year, the Norwich, N.Y.-based company will introduce savory dips, Chief Marketing Officer Peter McGuinness said. Chobani has been testing such offerings at its cafe in New York City's SoHo neighborhood.
The privately held company is the biggest seller of Greek yogurt in the country. But competition has been increasing, with General Mills and Danone investing more heavily in their Greek yogurt brands.
Whole Foods recently decided to stop carrying Chobani to make room for other Greek yogurt alternatives.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Stocks slide in busy week of quarterly earnings reports
- Oil’s rebound pushes up price at gas pumps
- Mylan rejects Teva’s $40 billion takeover bid
- Camera prevalence approaches sci-fi realm
- Conventional gas, oil drillers seek rules differing from shale industry in Pennsylvania
- Rebound of oil pushes up gasoline prices in Pittsburgh area
- MedExpress bought by United Health Group
- U.S. Steel puts 1,400 workers on notice to curb costs
- Experts: If health insurers’ safeguard goes broke, consumers could pay
- Nike, Under Armour invest in watching exercisers’ steps
- Paper’s prevalence unlikely to diminish