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Squeezed by competition, Chobani to expand offerings

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By The Associated Press
Saturday, April 19, 2014, 12:01 a.m.
 

Chobani plans to expand beyond its Greek yogurt cups in the summer as it faces intensifying competition in the fast-growing category.

In July, the company plans to offer Chobani Oats, yogurt mixed with fruit and oats; a dessert called Chobani Indulgent; and new flavors for kids.

Later this year, the Norwich, N.Y.-based company will introduce savory dips, Chief Marketing Officer Peter McGuinness said. Chobani has been testing such offerings at its cafe in New York City's SoHo neighborhood.

The privately held company is the biggest seller of Greek yogurt in the country. But competition has been increasing, with General Mills and Danone investing more heavily in their Greek yogurt brands.

Whole Foods recently decided to stop carrying Chobani to make room for other Greek yogurt alternatives.

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