| Business

Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Squeezed by competition, Chobani to expand offerings

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Saturday, April 19, 2014, 12:01 a.m.

Chobani plans to expand beyond its Greek yogurt cups in the summer as it faces intensifying competition in the fast-growing category.

In July, the company plans to offer Chobani Oats, yogurt mixed with fruit and oats; a dessert called Chobani Indulgent; and new flavors for kids.

Later this year, the Norwich, N.Y.-based company will introduce savory dips, Chief Marketing Officer Peter McGuinness said. Chobani has been testing such offerings at its cafe in New York City's SoHo neighborhood.

The privately held company is the biggest seller of Greek yogurt in the country. But competition has been increasing, with General Mills and Danone investing more heavily in their Greek yogurt brands.

Whole Foods recently decided to stop carrying Chobani to make room for other Greek yogurt alternatives.

Subscribe today! Click here for our subscription offers.



Show commenting policy

Most-Read Business Headlines

  1. Education tech firm Acrobatiq does software to supplement college learning
  2. Chesapeake Energy appoints Brad Martin chairman of the board
  3. CMU showcases its lengthy list of fledgling companies at venture event
  4. Safety of credit cards up to banks
  5. As craft fades, personal touch helps Northway Shoes & Repair thrive
  6. Tesla investors leery as shares, targets plummet
  7. Budweiser brewer AB InBev wants to take over SABMiller for $108.2B
  8. 2 Marcellus pipeline projects move forward
  9. Wabtec buying Australian sensor maker Track IQ
  10. Kombucha producers resist call to indicate alcohol content on labels
  11. Class action lawsuit in California seeks Volkswagen buyback