TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Squeezed by competition, Chobani to expand offerings

Daily Photo Galleries

By The Associated Press
Saturday, April 19, 2014, 12:01 a.m.
 

Chobani plans to expand beyond its Greek yogurt cups in the summer as it faces intensifying competition in the fast-growing category.

In July, the company plans to offer Chobani Oats, yogurt mixed with fruit and oats; a dessert called Chobani Indulgent; and new flavors for kids.

Later this year, the Norwich, N.Y.-based company will introduce savory dips, Chief Marketing Officer Peter McGuinness said. Chobani has been testing such offerings at its cafe in New York City's SoHo neighborhood.

The privately held company is the biggest seller of Greek yogurt in the country. But competition has been increasing, with General Mills and Danone investing more heavily in their Greek yogurt brands.

Whole Foods recently decided to stop carrying Chobani to make room for other Greek yogurt alternatives.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Chrysler roars back with latest 200
  2. Pa. unemployment rate rises to 5.8 percent
  3. Glaxo­SmithKline’s $492M fine is largest in China
  4. FDA revises food safety rules due out next year
  5. CNG autos slow to make inroads into U.S. market
  6. Range Resources to pay $4.15M fine, close old gas drilling impoundments
  7. Ferrari growth would benefit Fiat
  8. Alibaba stock soars in frenetic trading debut
  9. Parasitic load issue solvable with some probing
  10. Stocks drift amid Alibaba’s IPO drama
  11. EPA extends comment period on power plant proposal
Subscribe today! Click here for our subscription offers.