TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Squeezed by competition, Chobani to expand offerings

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Saturday, April 19, 2014, 12:01 a.m.
 

Chobani plans to expand beyond its Greek yogurt cups in the summer as it faces intensifying competition in the fast-growing category.

In July, the company plans to offer Chobani Oats, yogurt mixed with fruit and oats; a dessert called Chobani Indulgent; and new flavors for kids.

Later this year, the Norwich, N.Y.-based company will introduce savory dips, Chief Marketing Officer Peter McGuinness said. Chobani has been testing such offerings at its cafe in New York City's SoHo neighborhood.

The privately held company is the biggest seller of Greek yogurt in the country. But competition has been increasing, with General Mills and Danone investing more heavily in their Greek yogurt brands.

Whole Foods recently decided to stop carrying Chobani to make room for other Greek yogurt alternatives.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Coca-Cola shaves incentives for executives
  2. Highmark to increase premiums, limit access to health care in new plans
  3. Consol Energy cutting retiree health benefits, phasing out pension
  4. Oil, gas industry boom leads to expansion of laws in Pennsylvania
  5. Roundup: Pittsburgh Corning plan confirmed; II-VI reorganizes segments; more
  6. Truck deals give auto sales a lift
  7. New models, China sales key to GM’s future, Barra tells investors
  8. Bond experts fear inevitable sell-off
  9. Canadian company wins bid for casino
  10. LNG exports get federal approval from Dominion’s Cove Point terminal
  11. Stocks slammed as manufacturing slows in U.S., abroad
Subscribe today! Click here for our subscription offers.