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General Mills abandons updated policy on disputes

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By The Los Angeles Times
Tuesday, April 22, 2014, 12:01 a.m.

General Mills Inc., maker of Cheerios and other grocery staples, has reversed a recent change to its online legal policy because of an outcry by consumers.

The policy had been updated last week to include terms under which any dispute with the company would have to be decided through arbitration. Critics said the terms could cost consumers their right to sue in court if they “liked” General Mills' social media pages, downloaded coupons from its website or entered any company-sponsored contests.

Media reports on the policy set off a consumer outcry on social media, leading to the reversal on Saturday.

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