Share This Page

Applebee's toys with loyalty program

| Saturday, May 3, 2014, 12:01 a.m.

After trying to lure customers with quesadilla burgers and two-for-$20 dinners, the Applebee's chain has a new tactic: a loyalty and rewards program.

The restaurant is testing Applebee's Perks in about 160 American locations, said Dan Smith, a spokesman for DineEquity Inc., the owner of Applebee's. Customers who sign up for the program can earn free food, discounts and invitations to store events.

Applebee's has been trying to entice diners with changes including remodeled stores, healthier menus and table-top ordering via tablet computers. Still, sales at Applebee's locations open at least 18 months fell in the past three quarters, hurt by harsh winter weather and heavy competition.

U.S. casual-dining chains — restaurants like Applebee's and Chili's that offer waiter service — are underperforming fast-food and fast-casual eateries.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.