TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Applebee's toys with loyalty program

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Daily Photo Galleries

By Bloomberg News
Saturday, May 3, 2014, 12:01 a.m.
 

After trying to lure customers with quesadilla burgers and two-for-$20 dinners, the Applebee's chain has a new tactic: a loyalty and rewards program.

The restaurant is testing Applebee's Perks in about 160 American locations, said Dan Smith, a spokesman for DineEquity Inc., the owner of Applebee's. Customers who sign up for the program can earn free food, discounts and invitations to store events.

Applebee's has been trying to entice diners with changes including remodeled stores, healthier menus and table-top ordering via tablet computers. Still, sales at Applebee's locations open at least 18 months fell in the past three quarters, hurt by harsh winter weather and heavy competition.

U.S. casual-dining chains — restaurants like Applebee's and Chili's that offer waiter service — are underperforming fast-food and fast-casual eateries.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Financial planning for disabled people a little-tapped field
  2. AT&T evolves beyond phones
  3. How to cover work history gaps
  4. FAA: Cockpit email system reduces delays
  5. Keep pesky neighbors from stealing your Internet
  6. Global businesses try to keep pace with fluctuations in value of dollar
  7. This robot is cute, artificially intelligent and employed
  8. Taxes matter in  fund investing, even when there’s no bill
  9. Drenching rains green pastures, bode well for cattle herd expansion in Great Plains
  10. Shareholder vote causes ATI to review executive pay packages
  11. Pa. sees widespread job gains; jobless rate holds at 5.3%