TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Applebee's toys with loyalty program

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By Bloomberg News
Saturday, May 3, 2014, 12:01 a.m.
 

After trying to lure customers with quesadilla burgers and two-for-$20 dinners, the Applebee's chain has a new tactic: a loyalty and rewards program.

The restaurant is testing Applebee's Perks in about 160 American locations, said Dan Smith, a spokesman for DineEquity Inc., the owner of Applebee's. Customers who sign up for the program can earn free food, discounts and invitations to store events.

Applebee's has been trying to entice diners with changes including remodeled stores, healthier menus and table-top ordering via tablet computers. Still, sales at Applebee's locations open at least 18 months fell in the past three quarters, hurt by harsh winter weather and heavy competition.

U.S. casual-dining chains — restaurants like Applebee's and Chili's that offer waiter service — are underperforming fast-food and fast-casual eateries.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Amusement parks fight off home entertainment threat
  2. Caution creeps into economic picture as consumer, business spending taper
  3. BNY Mellon trader fired in conduct probe
  4. State officials prompt UPMC, Highmark to go to mediation to resolve Medicare dispute
  5. S&P 500 logs 47th record high close for year
  6. Lower gasoline prices fail to spur consumer spending
  7. Federal agency checking whether Highmark has enough doctors in Medicare plan
  8. Westinghouse to construct colossal nuke plant in Turkey
  9. Retailers that won’t open on Thanksgiving hope move pays off
  10. Small businesses’ dilemma: Keep costly health care coverage or lose talented workers
  11. Health care, gas drilling industries await Gov.-elect Wolf’s footprint
Subscribe today! Click here for our subscription offers.