Twitter, Amazon sign deal to allow users to shop by hashtag
Twitter Inc. signed a deal with Amazon.com Inc. to let users shop directly from posts on its microblogging service, part of a push to add e-commerce options for advertisers.
When product links appear in a tweet, American customers can add the items to their Amazon shopping carts by replying to the post with the hashtag #AmazonCart, the companies said in a statement. While Twitter won't get a cut of individual sales, Amazon will increase spending on Twitter advertising products, said a person with knowledge of the matter, who asked not to be identified because terms of the deal aren't public.
Twitter has been seeking to woo advertisers and retailers by adding tools to help them reach its 255 million users. By enabling e-commerce, Twitter is aiming to keep consumers on its site for longer and learn more about their interests and shopping habits — valuable information for advertisers, which account for the bulk of the company's revenue.
The company has been exploring adding direct shopping options on the site, and last year hired former Ticketmaster executive Nathan Hubbard as head of commerce to bolster its efforts. In an interview last week, Twitter's chief executive officer, Dick Costolo, said shopping on the site would have the same real-time feel as the rest of the Twitter experience.
“I think about our commerce opportunity as commerce in the moment,” Costolo said after the San Francisco-based company reported earnings.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- EQT posts $110.9 million profit in latest quarter
- Rising number of health care workers have less than 4-year degree, study shows
- Dick’s cuts PGA professionals as golf business declines
- Health insurers will refund $5.2M to Pa. subscribers, group plans
- Study: Google dominates driverless car buzz
- Europe thirsts for U.S. craft beer
- Federal appeals courts disagree on Obamacare subsidies
- 10 million Americans sought help to enroll in Obamacare
- 1,600 StubHub accounts breached, N.Y. official says
- U.S. growth weakest since recession, IMF says
- S&P 500 reaches new heights