TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Jet to switch from print to digital app

Daily Photo Galleries

By The Associated Press
Thursday, May 8, 2014, 12:01 a.m.
 

Jet magazine, which first hit newsstands at the dawn of the civil rights era, is ceasing regular print publication and transforming into a digital app.

Johnson Publishing Co., which owns Jet and Ebony magazines, said move is a proactive effort to adapt to its readers' growing desires for quicker and easier access to information.

The app will launch on June 30 and cost $20 a year. The change was spurred by an ad revenue decline at Jet and in the magazine industry overall.

Desiree Rogers, Johnson Publishing's CEO, said the change will take the magazine back to its roots. She noted that Jet originally was intended as a newsweekly digest for African Americans living in an increasingly faster-paced world.

At that time, the magazine cost 15 cents and was small enough to be carried in a purse or a pocket, perfect for on-the-go information, just like today's smartphones and tablets.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Amazon.com distribution center planned for Pittsburgh’s West End
  2. Smartphone coupons just one way stores aim to increase spontaneous buys
  3. 3 ways to dig up dirt on people
  4. Health insurers will refund $5.2M to Pa. subscribers, group plans
  5. 10 million Americans sought help to enroll in Obamacare
  6. Rising number of health care workers have less than 4-year degree, study shows
  7. GM profit 2Q falls 85% on recall costs
  8. Employers start to feel wage pressures
  9. Morgan Stanley settles for $275M
  10. Dunkin’ pushes cashiers to ‘upsell’
  11. EQT posts $110.9 million profit in latest quarter
Subscribe today! Click here for our subscription offers.