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Jet to switch from print to digital app

| Thursday, May 8, 2014, 12:01 a.m.

Jet magazine, which first hit newsstands at the dawn of the civil rights era, is ceasing regular print publication and transforming into a digital app.

Johnson Publishing Co., which owns Jet and Ebony magazines, said move is a proactive effort to adapt to its readers' growing desires for quicker and easier access to information.

The app will launch on June 30 and cost $20 a year. The change was spurred by an ad revenue decline at Jet and in the magazine industry overall.

Desiree Rogers, Johnson Publishing's CEO, said the change will take the magazine back to its roots. She noted that Jet originally was intended as a newsweekly digest for African Americans living in an increasingly faster-paced world.

At that time, the magazine cost 15 cents and was small enough to be carried in a purse or a pocket, perfect for on-the-go information, just like today's smartphones and tablets.

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