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Yahoo snaps up mobile messaging app Blink

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By The Associated Press
Thursday, May 15, 2014, 12:01 a.m.

Yahoo is buying the mobile messaging app Blink.

Terms of the deal, which was announced on Wednesday on Blink's website, were not disclosed.

Messages sent through the Blink app self-destruct after a certain amount of time. The app allows users to send texts, sketches, recorded audio, videos and photos. Its main rival is Snapchat, which Facebook reportedly tried to buy for $3 billion.

Blink said it will shut down both the iOS and Android versions of the app in the weeks before the switch-over.

The move comes amid both Yahoo's continued efforts to reinvent itself and rising interest from social networking companies in mobile messaging apps.

Sunnyvale, Calif.-based Yahoo Inc. has bought numerous startups since the arrival of CEO Marissa Mayer two years ago in an attempt to increase its mobile presence and reverse a decline in advertising revenue.



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