Yahoo snaps up mobile messaging app Blink
Yahoo is buying the mobile messaging app Blink.
Terms of the deal, which was announced on Wednesday on Blink's website, were not disclosed.
Messages sent through the Blink app self-destruct after a certain amount of time. The app allows users to send texts, sketches, recorded audio, videos and photos. Its main rival is Snapchat, which Facebook reportedly tried to buy for $3 billion.
Blink said it will shut down both the iOS and Android versions of the app in the weeks before the switch-over.
The move comes amid both Yahoo's continued efforts to reinvent itself and rising interest from social networking companies in mobile messaging apps.
Sunnyvale, Calif.-based Yahoo Inc. has bought numerous startups since the arrival of CEO Marissa Mayer two years ago in an attempt to increase its mobile presence and reverse a decline in advertising revenue.
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