TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Dealflicks endeavors to put movie fans in cheaper seats

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Los Angeles Times
Saturday, May 17, 2014, 9:00 p.m.
 

On a quiet residential street in Mid-Wilshire, Kevin Hong and his sales team huddled around a parked Toyota Sienna emblazoned with a magnet sticker reading “Dealflicks Coupon Code: Man Van.”

They were loading the converted minivan with suitcases, sleeping bags, brochures and yellow “Dealflicks” T-shirts in preparation for a six-week road trip to visit movie theaters in Kansas, Iowa, Michigan, Boston and Illinois. The sales team members planned to take turns sleeping and driving as they stopped by theaters to personally market their service.

After four road trips and logging more than 40,000 miles to dozens of cities, Hong and his team have helped transform Dealflicks Inc. from a fledgling Los Angeles startup into a fast-growing discount ticketing service for theaters across the country.

“The idea is to increase as much face time as possible,” said Hong, co-founder of Dealflicks. “We'll be hitting as many theaters as we can.”

Billed as a Priceline or Hotwire for movie tickets, Dealflicks partners with theaters to offer discounts of as much as 60 percent on movie tickets and concessions when theaters are mostly vacant.

That's an appealing pitch when average movie ticket prices reached record levels in 2013 and theaters are experimenting with ways to bring in customers to the multiplex. Last year, theaters in the United States and Canada drew 1.34 billion patrons, down from 1.5 billion nearly a decade ago, according to a recent report by the Motion Picture Association of America.

“Right now, 88 percent of movie theaters are empty,” said Sean Wycliffe, chief executive of Dealflicks. “We'll say, ‘Give us some of your excess inventory ... and we'll do all the marketing for you.' ”

Dealflicks lets theater owners select which movies they wish to discount, at what price and when. Customers buy the tickets through Dealflicks' website or iPhone app.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Lower gasoline prices fail to spur consumer spending
  2. Retailers that won’t open on Thanksgiving hope move pays off
  3. Federal agency checking whether Highmark has enough doctors in Medicare plan
  4. Westinghouse to construct colossal nuke plant in Turkey
  5. Google applies tech to medical device
  6. Oil prices continue descent, dragging market indexes lower
  7. Household debt on the rise after 5-year decline
  8. Highmark and UPMC feud over canceled physician contracts
  9. Thanksgiving deals called the best
  10. Axed contracts push doctors from network, UPMC says
  11. Housing prices nudge upward as more homes on market
Subscribe today! Click here for our subscription offers.