TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Google hires marketing expert for Glass project

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Los Angeles Times
Saturday, May 17, 2014, 12:01 a.m.
 

Google has been busy over the past month getting its Glass wearable Internet device into the hands of more customers, and now the company has appointed a leader for the team behind the gadget.

Google announced Ivy Ross as the head of Glass. Ross, a marketing expert, comes to Google after stints with firms such as Calvin Klein, Gap and Mattel.

Her most relevant experience is her work with Bausch & Lomb, a maker of eye health products. There, Ross served as vice president of design and development for outlook eyewear.

At Google, Ross will be tasked with figuring out how to market Glass as a product for all consumers.

Google's hiring appears to be an indication that the company is getting close to taking Glass out of its beta phase and launching a wide general release of the gadget later this year.

Last month, Google held a one-day online sale of the device and made it available to U.S. consumers for the first time.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Pittsburgh unemployment rate steady as job market shrinks
  2. Sniffer lets PixController detect methane gas leaks
  3. Steelworkers union says ATI talks to resume
  4. Trib 30 takes bigger hit than Dow in August
  5. ModCloth gets physical
  6. Gasoline prices down nearly a dime in Pittsburgh area
  7. Popularity of emerging markets wanes
  8. Steelworkers union says ATI talks to resume
  9. Shale gas violations down as DEP steps up inspections
  10. Macy’s prepares outlet stores
  11. August stock markets marked by fierce, deep selling