Google hires marketing expert for Glass project
Google has been busy over the past month getting its Glass wearable Internet device into the hands of more customers, and now the company has appointed a leader for the team behind the gadget.
Google announced Ivy Ross as the head of Glass. Ross, a marketing expert, comes to Google after stints with firms such as Calvin Klein, Gap and Mattel.
Her most relevant experience is her work with Bausch & Lomb, a maker of eye health products. There, Ross served as vice president of design and development for outlook eyewear.
At Google, Ross will be tasked with figuring out how to market Glass as a product for all consumers.
Google's hiring appears to be an indication that the company is getting close to taking Glass out of its beta phase and launching a wide general release of the gadget later this year.
Last month, Google held a one-day online sale of the device and made it available to U.S. consumers for the first time.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Pittsburgh angles to keep Heinz headquarters in merger
- Michigan man takes Heinz to court over Dip & Squeeze ketchup packet
- Heinz merging with Kraft in mega-deal; headquarters to stay in Pittsburgh
- Pa. Gas & Electric agrees to $6.8 million settlement of polar vortex claims
- Stop foreign dumping, U.S. Steel CEO Longhi tells Congress
- American Eagle Outfitters to add stores in Chile, Peru
- Energy Department OKs loan of $259M to Alcoa to promote clean energy
- Toyota to carry new attitude into production
- Federal government eyes regulation of payday lending
- Federal Trade Commission cracks down on crooked vehicle sales
- Drillers’ new techniques, experience cut well costs, boost yields