TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Google hires marketing expert for Glass project

Daily Photo Galleries

Business Photo Galleries

By The Los Angeles Times
Saturday, May 17, 2014, 12:01 a.m.
 

Google has been busy over the past month getting its Glass wearable Internet device into the hands of more customers, and now the company has appointed a leader for the team behind the gadget.

Google announced Ivy Ross as the head of Glass. Ross, a marketing expert, comes to Google after stints with firms such as Calvin Klein, Gap and Mattel.

Her most relevant experience is her work with Bausch & Lomb, a maker of eye health products. There, Ross served as vice president of design and development for outlook eyewear.

At Google, Ross will be tasked with figuring out how to market Glass as a product for all consumers.

Google's hiring appears to be an indication that the company is getting close to taking Glass out of its beta phase and launching a wide general release of the gadget later this year.

Last month, Google held a one-day online sale of the device and made it available to U.S. consumers for the first time.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Smartphone coupons just one way stores aim to increase spontaneous buys
  2. Amazon.com distribution center planned for Pittsburgh’s West End
  3. Income inequality narrower under Obama, analysis concludes
  4. Durbin warns Walgreen against move
  5. Market spins its wheels despite big moves in individual stocks
  6. Wal-Mart replaces CEO of U.S. discount stores
  7. EQT posts $110.9 million profit in latest quarter
  8. Findlay solar parts manufacturer owed additional $27M, judge decides
  9. Wesco posts higher profit, lowers full year outlook
  10. Rising number of health care workers have less than 4-year degree, study shows
  11. Dick’s cuts PGA professionals as golf business declines
Subscribe today! Click here for our subscription offers.