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Google hires marketing expert for Glass project

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By The Los Angeles Times
Saturday, May 17, 2014, 12:01 a.m.

Google has been busy over the past month getting its Glass wearable Internet device into the hands of more customers, and now the company has appointed a leader for the team behind the gadget.

Google announced Ivy Ross as the head of Glass. Ross, a marketing expert, comes to Google after stints with firms such as Calvin Klein, Gap and Mattel.

Her most relevant experience is her work with Bausch & Lomb, a maker of eye health products. There, Ross served as vice president of design and development for outlook eyewear.

At Google, Ross will be tasked with figuring out how to market Glass as a product for all consumers.

Google's hiring appears to be an indication that the company is getting close to taking Glass out of its beta phase and launching a wide general release of the gadget later this year.

Last month, Google held a one-day online sale of the device and made it available to U.S. consumers for the first time.

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