TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

The quiet Hog: Harley tests electric bike

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Associated Press
Friday, June 20, 2014, 12:01 a.m.
 

MILWAUKEE — Would a Harley still be a Harley if it didn't have that out-of-my-way rumble and those fat, hydrocarbon-belching exhausts?

Enthusiasts are about to find out as Harley-Davidson rolls out an electric bike, the LiveWire — a sleek, futuristic motorcycle that sounds like a jet airplane taking off.

The public will get its first look at handmade demonstration models at an invitation-only event on Monday in New York. The company will then take the models on the road for riders to try and provide feedback. Harley will use the information to refine the bike, which might not hit the market for several more years.

Harleys have long been the bad-boy bike of choice with an image associated with motorcycle gangs, even though most riders are middle-aged and middle-class. The venture is a departure from Harley's mainstay touring bikes and presents an added risk because there is almost no market for full-size electric motorcycles. The millions of two-wheeled electric vehicles sold each year are almost exclusively scooters and low-powered bikes that appeal to Chinese commuters.

But those focused on electric vehicle development say Harley has the marketing power to create demand, and its efforts to lower costs, build charging stations and improve technology will help everyone involved.

“It does validate what we've been doing; it adds additional credibility to it. It is certainly going to draw more people's attention to electric motorcycles. The marketing horsepower of Harley-Davidson is going to be able to do things for us that we can't do on our own,” said Scot Harden, vice president of global marketing at Zero Motorcycles, the top seller of full-size, high-powered electric bikes.

Zero expects to sell 2,400 electric motorcycles this year, a drop in the bucket compared with the more than 260,000 conventional motorcycles sold last year by Harley.

The new LiveWire won't make the distinctive “potato-potato-potato” chug that Harley once tried to patent. Its engine is silent, and the turbine-like hum comes from the meshing of gears. But electric motors do provide better handling and rapid acceleration — with the electric Harley able to go from 0 to 60 mph in four seconds. LiveWire's design places the engine at the bottom of the bike.

“When you ride a motorcycle, it's the movement of the top of the bike side-to-side that gives you agility in regard to making turns. So, if I put weight low in a motorcycle, I can turn faster. I can drop the bike down and make quicker moves,” said Gary Gauthier, of NextEnergy, a Detroit-based nonprofit with expertise in electric vehicles.

Jeff Richlen, Harley's lead engineer on LiveWire, put it this way: “Some people may get on it thinking, ‘golf cart,' and they get off thinking, ‘rocket ship.' ”

One hurdle Harley and others have yet to address is the limited range offered by electric motorcycles. Batteries typically must be recharged after about 130 miles, and that can take 30 minutes to an hour.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Auto technology gives mobile computing a new meaning
  2. OPEC decision on crude sets small producers on perilous path, analysts say
  3. Trib 30 index surpasses August high
  4. Earlier openings make Black Friday shopping easier for bargain-hunters
  5. Energy stocks ‘hammered’ as crude oil tumbles
  6. Use credit wisely while holiday shopping
  7. Mirai debut brings  fuel cell future closer
  8. October mine inspections result in 127 citations
  9. Jaguar coupe can outstyle convertible
  10. Change in Freddie, Fannie policy eases buy-backs of foreclosed homes
  11. Committee looks into beneficial uses of coal ash
Subscribe today! Click here for our subscription offers.