Europe thirsts for U.S. craft beer
RICHMOND, Va. — Helping to quench a growing thirst for American craft beer overseas, some of the United States' largest craft breweries are setting up shop in Europe, challenging the very beers that inspired them on their home turfs.
It's the latest phenomenon in the flourishing craft beer industry, which got its start by emulating the European brews that defined many of the beer styles we drink today. The move marks a continuing departure from the status quo of mass-market lagers or stouts, demonstrating a willingness of American breweries to explore — and innovate — Old World beer styles from Belgium, Germany and the United Kingdom.
The U.S. craft beer scene is so fresh and dynamic, Europeans are becoming as excited about it as Americans, says Mike Hinkley, co-founder of San Diego-based Green Flash Brewing Co. “Even though they're used to all these amazing European beers, now there's just more variety.”
U.S. craft beer exports grew six-fold during the past five years, jumping from about 46,000 barrels in 2009 to more than 282,500 barrels in 2013, worth an estimated $73 million, according to the Brewers Association, the Colorado-based trade group for the majority of the 3,000 brewing companies in the United States.
Of course, it's still a fraction of overall production; U.S. craft brewers produced a total of 15.6 million barrels last year.
Just last week, Green Flash became the first U.S. craft brewery to begin making and selling fresh beer in the European market under a deal with Brasserie St-Feuillien, a Belgian brewery founded in 1873. Under the watchful eye of Green Flash brewmaster Chuck Silva, the brewery is making and selling fresh West Coast IPA for distribution in the United Kingdom, Belgium, France, the Netherlands and Italy.
Five hundred miles away in Berlin, Stone Brewing Co. is taking a different approach to meeting overseas demand — spending about $25 million to renovate a historic gas works building into a brewery, packaging and distribution center, restaurant and garden set to open late next year or early 2016. Escondido, Calif.-based Stone, one of the top 10 biggest craft breweries in America, will make beer for its bistro and distribution throughout Germany and Europe.
“The idea that we're going to go across the pond, as it were, to brew our style of beers fresh in Europe is an exciting prospect for us,” said Stone CEO and co-founder Greg Koch, who announced the overseas expansion plans over the weekend. “When we started out at Stone 18 years ago, we were inspired by a lot of the European brewers ... and now to see an inspiration bounce back around the world, that's amazing.”
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Coal stocks on a roller coaster ride they can’t get off
- PPG’s new CEO to push organic growth with existing clients
- Judge rules against PPG in lawsuit over pollution
- Idea Foundry CEO Matesic decides which new companies get help from his Pittsburgh business incubator
- Steelworkers union says ATI talks to resume
- Pittsburgh unemployment rate steady as job market shrinks
- Sniffer lets PixController detect methane gas leaks
- ‘Cadillac tax’ hangs over insurance costs
- Macy’s prepares outlet stores
- Protecting your identity from hackers
- Comcast sets digital sights on millenials