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Study: Google dominates driverless car buzz

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By USA Today
Thursday, July 24, 2014, 12:01 a.m.

When it comes to dominating online chatter about driverless cars, there's one name that rises above all others: Google.

Not Toyota, Ford, Audi, Honda or General Motors. Not even Nissan, which is one of the companies that has made the biggest commitments to cars that can drive themselves.

Rather, the space is dominated by Google, according to Appinions, which culls hundreds of millions of news, blog, forum and social media posts to see which companies or individuals are moving opinion on a subject.

“Google has made this thing real,” says Craig Danuloff, executive vice president of Appinions.

Interestingly, though, traditional car companies are falling behind when it comes to generating buzz for their efforts on driverless cars, according to the study, which looked at social media from April to July.

Google's scores absolutely swamp them. The distant second goes to Intel, which says it plans to try to develop products to market to driverless car makers. After that come the automakers: General Motors, Mercedes-Benz, Audi and Nissan. Nissan is sixth.

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