GNC abruptly replaces CEO
The chairman and chief executive of GNC Holdings Inc. was abruptly replaced on Tuesday amid a slump this year in its stock price and a decline in profits the company blamed on a failing sales strategy that focused on customer discounts.
The Downtown-based company said Joe Fortunato, 61, who was named CEO in 2005, will be succeeded as CEO by retailing veteran Michael Archbold. Michael Hines, GNC's lead independent board director, will become chairman.
Archbold, 53, comes to GNC from women's apparel retailer Talbots Inc., where he was CEO since the company was taken private in 2012. His experience includes executive positions at GNC rival Vitamin Shoppe Inc. Talbots has 495 stores in the United States and Canada. GNC has more than 3,300.
“There is no doubt that the hiring of Mike Archbold as CEO of GNC is a win/win for the company, in our opinion,” analysts from Sterne Agee wrote in a note to investors.
Investors appeared to agree. Shares of the health and wellness products retailer closed Tuesday at $33.52, up 39 cents, or 1.1 percent.
The shake-up in leadership was surprising given Fortunato's track record since being named CEO in 2005. He managed a successful initial public offering in 2011 and oversaw a doubling of the company's revenue and steady profit growth during his nine years.
But trouble for the company surfaced earlier this year when sales started falling. Its stock plunged 42 percent from an all-time high of $60.98 in November. In February, GNC cut its forecast for 2014 earnings and gave its first hint that promotions and discounts might not be working.
Fortunato acknowledged last week that GNC's strategy of luring customers into stores with a host of discounts, coupons and promotions was failing. He announced a plan to reduce reliance on price cuts and investments in aggressive marketing.
“We are not getting credit from the consumer no matter how much we escalate discounting,” he told analysts.
The company has struggled with a softness in same-store sales during the first half of the year. Same store sales are a key measure of a retailer's performance because it shows how much of the revenue growth comes from improved management rather than from newly opened stores.
The spiral was underscored last week when the company reported a 4 percent decline in same-store sales for the April-June quarter, quarterly net income that missed analyst expectations and lowered its prediction for full-year profit.
“The board is committed to delivering improved financial results and creating value for GNC shareholders and we are pleased that Mike has agreed to join GNC,” Hines said.
Prior to Talbots, Archbold was president and chief operating officer at Vitamin Shoppe. He also worked as chief financial officer for Saks Fifth Avenue and AutoZone Inc. during his 25 years in retail.
Archbold was “instrumental” in Vitamin Shoppe's success since it went public in 2009, and “we think his presence will help stabilize a rocky situation” at GNC, the Sterne Agee analysts wrote in their note. Vitamin Shoppe's sales increased 40 percent from 2009 to 2012.
Fortunato received total compensation last year of $2.9 million, which was down from 2012 compensation of $5.4 million.
His severance agreement requires GNC to pay him a lump sum of two times his base salary of $1 million, and two times his average annual bonus. His only bonus in the last three years was a $223,000 payment last year.
“Joe Fortunato led GNC through a period of considerable growth, innovation and transformation. We thank him for his significant contributions to the company and we wish him well in the future,” Hines said.
Alex Nixon is a staff writer for Trib Total Media. He can be reached at 412-320-7928 or email@example.com.
Add Alex Nixon to your Google+ circles.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- GMC Sierra is part workhorse, part command center
- Delay sought in enforcing regulation to make mortgages easier to understand
- Trib 30 index of stocks gains 0.7% in May
- Fuel and potential fires for U.S. economy ahead
- Vehicle won’t run if sensor is on the fritz
- Female CEOs’ pay outpaces male colleagues
- West Coast port slowdown a $100M blow to apple growers
- Looking to save fuel? Check online
- Chevron settles fatal shale well fire lawsuit, state claims for nearly $6M
- GDP data, consumer sentiment drop slash stocks
- Honda thinks outside box