Sprint cancels Framily, rolls out new data pricing plan

| Wednesday, Aug. 20, 2014, 12:01 a.m.

Sprint Corp. is killing its Framily discount plan and starting new pricing plan. Chief Executive Marcelo Claure announced the shift on Monday afternoon.

Framily was Sprint's effort to turn customers into recruiters — wooing consumers with what some saw as odd TV commercials featuring a talking hamster as a father and other strange Framily members.

Sprint's new sales pitch is a shared data plan called Sprint Family Share Pack. It looks much like the shared data plans at rivals AT&T and Verizon but with double the high-speed data at the same or lower price, Claure said.

Sprint will continue to honor the Framily discounts customers have.

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