Sprint cancels Framily, rolls out new data pricing plan
Sprint Corp. is killing its Framily discount plan and starting new pricing plan. Chief Executive Marcelo Claure announced the shift on Monday afternoon.
Framily was Sprint's effort to turn customers into recruiters — wooing consumers with what some saw as odd TV commercials featuring a talking hamster as a father and other strange Framily members.
Sprint's new sales pitch is a shared data plan called Sprint Family Share Pack. It looks much like the shared data plans at rivals AT&T and Verizon but with double the high-speed data at the same or lower price, Claure said.
Sprint will continue to honor the Framily discounts customers have.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- ZeroFossil Energy Outfitters powers up with renewable sources
- Alcoa lands $1B airplane fastener contract from Airbus
- ATM fees soar as cash loses cachet
- Energy efficiency goes mainstream with help of regulations, demand
- EDMC to lay off 115 more faculty and staff at Art Institute campuses
- Volkswagen’s California pollution test site under scrutiny amid cheating scandal
- Power plants challenged by carbon capture and storage
- Dumped Twitter co-founder reclaims helm
- Market rises on bet that Federal Reserve won’t raise interest rates soon
- Calgon Carbon inks deals for mercury scrubbing at 9 power plants
- Credit bureau Experian keeps info on cellular firm’s customers