TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Sprint cancels Framily, rolls out new data pricing plan

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Kansas City Star
Wednesday, Aug. 20, 2014, 12:01 a.m.
 

Sprint Corp. is killing its Framily discount plan and starting new pricing plan. Chief Executive Marcelo Claure announced the shift on Monday afternoon.

Framily was Sprint's effort to turn customers into recruiters — wooing consumers with what some saw as odd TV commercials featuring a talking hamster as a father and other strange Framily members.

Sprint's new sales pitch is a shared data plan called Sprint Family Share Pack. It looks much like the shared data plans at rivals AT&T and Verizon but with double the high-speed data at the same or lower price, Claure said.

Sprint will continue to honor the Framily discounts customers have.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Faulty air bags in 30M vehicles
  2. Amazon investors’ patience wears thin
  3. Sell-off reins in complacency
  4. Toyota Yaris adds French flair for ’15
  5. First Niagara sets aside $45 million
  6. Mini goes mainstream
  7. Motoring Q&A: ‘Check engine’ light doesn’t reset itself
  8. Bond mutual funds continue to carry their weight
  9. Stocks rise broadly on earnings; Amazon sinks
  10. Natrona Bottling Co. keeps soda pop operation focused on craft, taste
  11. Rule to close coal royalty loophole
Subscribe today! Click here for our subscription offers.