TribLIVE

| Business

 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Sprint cancels Framily, rolls out new data pricing plan

Email Newsletters

Click here to sign up for one of our email newsletters.

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

By The Kansas City Star
Wednesday, Aug. 20, 2014, 12:01 a.m.
 

Sprint Corp. is killing its Framily discount plan and starting new pricing plan. Chief Executive Marcelo Claure announced the shift on Monday afternoon.

Framily was Sprint's effort to turn customers into recruiters — wooing consumers with what some saw as odd TV commercials featuring a talking hamster as a father and other strange Framily members.

Sprint's new sales pitch is a shared data plan called Sprint Family Share Pack. It looks much like the shared data plans at rivals AT&T and Verizon but with double the high-speed data at the same or lower price, Claure said.

Sprint will continue to honor the Framily discounts customers have.

Subscribe today! Click here for our subscription offers.

 

 


Show commenting policy

Most-Read Business Headlines

  1. Gasoline prices down nearly a dime in Pittsburgh area
  2. Alpha Natural Resources executive resigns amid restructuring
  3. Shale gas violations down as DEP steps up inspections
  4. Allstate patents driver analysis
  5. Trib Total Media puts 9 Western Pa. newspapers up for sale
  6. ‘Rank and yank’ doesn’t meet all expectations
  7. Regulators expect lawsuit over oil, gas rules process
  8. Macy’s prepares outlet stores
  9. Marcellus shale drillers, Pa. settle 3 cases of fouling water supplies, pay $374K
  10. Clean Air Council challenges Sunoco Pipeline’s public utility status
  11. Hackers have wide reach