Abercrombie name to shrink from clothing
The Abercrombie & Fitch logo has lost the power it once wielded.
Shares of Abercrombie & Fitch Co. tumbled on Thursday as the company reported weak sales.
The retailer is trying to stock trendier clothing — and it turns out that means stripping off the once-prized Abercrombie logo. It is a major change for the retailer, whose mark long held major cachet with teenagers.
“Personal style, specifically with teens, is becoming less about fitting in and more about standing out,” said Lauren Wolfenden, a senior advisory analyst at WGSN, a fashion trend consultancy. “A&F has wised up to this by phasing out the cookie-cutter logo-ed product look.”
A&F and other traditional teen stores have to adapt in an uphill battle to turn their businesses around as mall traffic drops and shoppers' tastes change. A slowly recovering economy is making parents and teens think twice about splurging on clothes. Expensive standbys such as Abercrombie also have lost business to “fast fashion” chains such as H&M, known for quickly churning out trendy $9 tops.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Fed emphasizes patient approach on rate increases
- FedEx 2Q profit jumps 23%; revenue up 8% at Moon-based Ground business
- Harmar developer sells 15 hotels in Western Pa., West Virginia
- Natural gas groups says increase in Pennsylvania taxes would bring dire results for economy
- FedEx to buy product-return firm Genco in e-commerce push
- Insurers give customers extra time to pay first month’s premium for 2015 under Obamacare
- 84 Lumber vice president McCrobie says company, housing market rebounding
- EDMC accused in GI Bill scheme
- Ocwen review flawed by unreliable data, mortgage settlement monitor says
- Repsol to buy Canada’s 5th largest oil producer, Talisman Energy
- Apple wins class-action suit against iPod owners, resellers