TribLIVE

| Business


 
Larger text Larger text Smaller text Smaller text | Order Photo Reprints

Abercrombie name to shrink from clothing

On the Grid

From the shale fields to the cooling towers, Trib Total Media covers the energy industry in Western Pennsylvania and beyond. For the latest news and views on gas, coal, electricity and more, check out On the Grid today.

Daily Photo Galleries

By The Associated Press
Friday, Aug. 29, 2014, 12:01 a.m.
 

The Abercrombie & Fitch logo has lost the power it once wielded.

Shares of Abercrombie & Fitch Co. tumbled on Thursday as the company reported weak sales.

The retailer is trying to stock trendier clothing — and it turns out that means stripping off the once-prized Abercrombie logo. It is a major change for the retailer, whose mark long held major cachet with teenagers.

“Personal style, specifically with teens, is becoming less about fitting in and more about standing out,” said Lauren Wolfenden, a senior advisory analyst at WGSN, a fashion trend consultancy. “A&F has wised up to this by phasing out the cookie-cutter logo-ed product look.”

A&F and other traditional teen stores have to adapt in an uphill battle to turn their businesses around as mall traffic drops and shoppers' tastes change. A slowly recovering economy is making parents and teens think twice about splurging on clothes. Expensive standbys such as Abercrombie also have lost business to “fast fashion” chains such as H&M, known for quickly churning out trendy $9 tops.

 

 
 


Show commenting policy

Most-Read Business Headlines

  1. Electric cars plug into solar power
  2. Health insurers’ move towardd ‘high-value’ care providers may reduce choice
  3. Pittsburgh-area stocks triumph over a volatile October
  4. Pump prices: How low can you go? Below $3
  5. Wal-Mart ups ante on holiday shopping
  6. Mark Phelan: Detroit 3 need to fix their troubled small cars
  7. US consumer spending down 0.2 percent in September
  8. Wall Street caps a wild month with a rally
  9. Under the Hood: Vibration problem needs 2nd set of eyes
  10. Coal official: Number of W.Va. mining sites falls to 96
  11. Roundup: WesBanco to acquire ESB Financial for $324M; PNC to replace credit cards used during Home Depot breach; more
Subscribe today! Click here for our subscription offers.