How sensible is it that Deen's gone with the wind?
Business is a gang-tackler. And a Southern lady named Paula Deen is on the bottom of the pile, where it hurts.
Deen is a television “celebrity chef.” From small town origins, she built a fortune with apparently no clue about political correctness. She did what no PC person would ever do. She said a bad word — 30-odd years ago, as she claims, but that's no excuse. There's no statute of limitations on potty-mouth racism.
Giant corporations reacted with the herd mentality you'd expect. They've dropped Paula Deen like the hot potato she'd much rather teach you to cook than to be one herself.
By now everyone knows she said the N-word.
The Food Network, Deen's longtime home on cable TV, waited just a day to say it wouldn't renew her contract.
Ballatine Books, a unit of Random House, dropped plans to issue her newest recipe tome.
Caesar's Entertainment pulled the cloth on her buffets in four casinos. Smithfield Hams canned her as a spokesperson. Wal-Mart's 4,000 stores won't stock her foods, cookware and health products when inventory runs out. Walgreens, Target, J.C. Penney, Kmart, Sears and The Home Depot piled on.
And maybe unkindest of all, Novo Nordik, maker of a diabetes drug for which Deen spoke, as a Type II case, will look for a different endorser.
The honey-tongued, platinum blonde Deen, 66, tried hard to apologize. Repeatedly.
She broke into tears on the “Today” show. She is no racist, she said — absolutely not. Countless fans believe her, or couldn't care less; they've overbooked a Paula Deen cruise soon to sail. Yet more details and rumors keep surfacing, as happens when the politically correct smell a victim in the water. One rumor has it that Deen is not just an occasional user of the N-word. Another is that she planned a wedding in “Southern plantation” style, with an all-black wait staff in pre-Civil War finery, essentially as “Gone With the Wind” slaves.
The most striking aspect of this tempest in a cookpot is foolishness, not the race hatred.
Deen is unmasked as a jerk, but no more than a jerk. And alas, to be a jerk is everybody's fate one day or another.
Will we all be liable sometime for the dumbest things we have said? Merely said, and not really perpetrated?
It is a chill on free speech unworthy of July Fourth to think that American corporations tremble at a word and must prove their integrity to speech-watchdogs by throwing a silly spout-off overboard.
To expend so much outrage and economic dislocation on a loose lip is a waste and a risk.
A risk, because we confuse actual racism, the real cruel article — which spills blood, victimizes the innocent and ruins countless opportunities — with mere verbal trivia and punish both alike. Strange that the PC crowd doesn't see the danger in this, the resentment it stirs in ordinary people who don't want to be shut up, however loosely they may talk.
In her Georgia childhood, Deen surely heard the schoolyard banter: “Sticks and stones may break my bones but names will never hurt me.”
The kids had it right then. We should be so sensible.
Jack Markowitz is a Thursday columnist for Trib Total Media. Email email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Jefferson Hospital doctor serves as panelist for mental health legislation
- Polamalu enters training camp as Steelers’ longest tenured player
- White Oak no-kill shelter attorney appeals civil decision
- Starkey: Pirates, Burnett could work again
- Outfielder Polanco driving force for Pirates in victory over Dodgers
- Munhall mayor seeks to remedy flyover bridge hazards
- Pirates notebook: Phillies’ Burnett not demanding trade
- Paterno son, another ex-football assistant coach suing PSU
- Contractor shot, killed in Homewood
- Pitt swingman Jones ready for breakout season
- Allegheny County warns of uptick in Lyme disease cases