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Technology

Conan spoofs Apple with screenless, featureless 'iPhone Basic'

Steven Adams
| Wednesday, June 6, 2018, 4:36 p.m.
Conan's spoof on Apple's plan to help users limit their screen time.
Conan via YouTube
Conan's spoof on Apple's plan to help users limit their screen time.

Just a day after Apple announced plans to help iPhone owners use their phones less, Conan O'Brien mocked them with a parody. The bogus ad shows a phone with no screen, no buttons and no features at all.

Dubbed the iPhone Basic, the tagline "We Release You" accompanies scenes of people enjoying their lives with no sign of digital devices. The primary character examines the device, apparently sees no purpose and tosses it in a trash can.

Apple's next iPhone operating system update, iOS 12, will include a Screen Time function for the user to track application usage and set limits for themselves and other family members. Beta versions were released to developers Monday and customers are expected to see the update in the fall.

The parody ad aired Tuesday night as part of O'Brien's show, Conan.

Following last year's Apple event, Conan aired a similar bit related to Apple's health tracking:

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