Pittsburgh NPR news station changing names
By Jason Cato
Published: Thursday, Aug. 9, 2012, 11:42 a.m.
After just one year, Essential Public Radio will be no more.
The station's not going away. Just the name.
The region's only all-news-and-information public radio station plans to scrap its original name, reintroducing itself Friday as 90.5 WESA, “Pittsburgh's NPR News Station.” The station also will make several program changes designed to satisfy current listeners and draw new ones, says marketing director Suzanne Meyer.
“We just decided to go back to basics, keep it simple,” Meyer says of the name change.
Along with the new name, WESA also will drop several shows from its weekday morning lineup: “The Takeaway,” “On Point” and “Tell Me More.”
In their place, an extra hour of “Morning Edition” will fill the 9 a.m. slot and will feature more local news reports, Meyer says. Two hours of “The Diane Rehm Show” will follow, leading to locally produced “Essential Pittsburgh” at noon.
“We believe it will be a much-better lead-in into the afternoon,” Meyer says of Rehm, an NPR stalwart.
Friday nights will feature three hours of “pure entertainment, pure fun,” Meyer says. The 9 to 11 p.m. slots will be filled by former podcasts, “The Dinner Party,” “Live Wire!” and “WTF.” They replace “Q,” “a rebroadcast of “Fresh Air” and an hour of “BBC World Service.”
In addition, “Radiolab” will air at 1 p.m. Saturdays and sports show “Only a Game” will air at 8 a.m. Sundays, replacing “Sound Opinions” and “Living on Earth,” respectively.
All replaced programming still will be available online at the respective shows' websites, Meyer says.
Programming cost will be about the same after the changes, she says.
“It's just a better product,” Meyer says.
Essential Public Media, a WYEP subsidiary, purchased 90.5 FM last year from Duquesne University and dropped its largely jazz format and WDUQ call letters. Essential Public Radio, WESA 90.5 FM, launched July 1, 2011. It is located in WYEP's Community Broadcast Center on the South Side.
Jason Cato is a staff writer for Trib Total Media. He can be reached at email@example.com or 412-320-7936.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Analysis: Kesler remains on Penguins’ radar as Shero looks bring back ‘Big 3’ formula
- Starkey: Steelers know when to say goodbye
- Manufacturing course opens Knoch students’ eyes
- With so many needs, Steelers can ill afford to miss in draft
- Ex-Colts executive Polian: Approach free agency with caution
- Penguins GM Shero’s deadline deals: Addition by subtraction
- Pirates’ big risk with pitch-heavy draft focus might soon pay off
- Penguins minor league report: Defenseman Dumoulin optimistic for home stretch
- Road Trip! Destination: ‘Downton Abbey’ via Delaware
- Steelers defense doesn’t make the grade in 2013 review
- Minorities crucial to filling Marcellus shale gas drilling jobs