Greensburg's Aw Else Boutique is mixing good deeds with good designs
A Bridgewater candle purchased from Aw Else Boutique illuminates.
It also helps shed light on the hunger of orphaned children around the world.
Store co-owner Danielle Shaffer witnessed firsthand the impact one candle has on this crisis in a recent visit to Honduras. She was selected by the candle company to accompany Bridgewater president Bob Caldwell Jr. on a journey to the Good Shepherd Children's Home, which sits on a 60-acre farm.
“The thing that excited me most about the trip was to have an everlasting impression of what it means to serve others first-hand and to have the opportunity to share with customers how the purchases they are making are impacting others,” Shaffer says.
Her Greensburg store was selected by Bridgewater, a candle and home fragrance manufacturer based in Spartanburg, S.C., to participate in a special brand-experience orphanage-service project. Four dealers from across the country were chosen through a nomination process and received an all-expense-paid trip, which included a tour of the manufacturing facility before flying to the orphanage for infants to children aged 17 to deliver much-needed supplies.
Bridgewater is committed to sharing its blessings, warmth and hospitality with the rest of the world through the Light a Candle Feed a Child program. In 2010, the company partnered with Rice Bowls, a nonprofit that feeds and nurtures orphans in developing countries.
For every jar sold, Bridgewater makes a donation to feed a child for a day.
“This was by far the most humbling experience one can endure in one's lifetime,” Shaffer says. “I believe you are placed in pathways for a reason.”
Being able to carry a company's product that helps others is important to Shaffer and co-owner Mark White when selecting vendors.
They like being able to pay it forward, she says. The fashionable women's store also features accessories and gifts designed or handmade in the United States. Some of the brands available are John Wind, Sorrelli, Big Buddha, Ham Dag, Chocolate New York and Cinda B. Jewelry; pricing starts at $49.99 with handbags at $69.99.
“You can take what you already own and dress it up with accessories from this store,” Shaffer says. “Accessories can change an outfit in a snap.”
Customer Marcia Cook from Fox Chapel agrees.
“This store is unique, and you don't see yourself coming and going,” Cook says. “You can take something simple and accessorize it, and it looks wonderful. I stopped in here the first day it opened, and I keep coming back because I always find something I like.”
After working in corporate America, Shaffer decided to make a career change to retail.
“This store gives me the opportunity to get into the community,” she says. “Our vision is to bring premier lines from New York and Las Vegas to Greensburg. We want to bring some high end and upscale pieces to this area.”
The owners designed the space to resemble different rooms for each product. There is a special area for the candles.
“Once you see the child who has been impacted by these candles … I can't even put it into words,” Shaffer says. “That impression does not go away. I can't find words to describe it. I understand why soldiers don't talk about what they saw and experienced when they come back from war. There is no way to explain what I experienced.”
Aw Else Boutique, 1020-4 Towne Square Drive, Greensburg. Hours are 10 a.m. to 6 p.m. Monday through Friday, until 7 p.m. Wednesday and 10 a.m. to 5 p.m. Saturday. During the holiday season, hours are noon to 5 p.m. on Sundays. Details: 724-420-5236 or www.awelseboutique.com
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Rossi: Brawl for ADs between Pitt and WVU
- Steelers must be creative in providing snaps for linebackers
- Fleury’s career-best 6th shutout lifts Penguins over Avalanche in overtime
- Analysis: Misunderstood Chryst served Pitt well
- Veteran tight end Miller’s blocking skill crucial to success to Steelers running game
- Time is of essence for Pitt in finding football coach, athletic director
- Pitt offensive coordinator Rudolph still focused on Panthers
- Steelers notebook: Chiefs pass rush to test Steelers
- Developer reveals Buncher plans for 400 Strip District apartments, townhomes
- Valley reaches out to brighten East Deer cancer patient’s holiday
- Beacons track shoppers’ smartphones amid retailers’ aisles