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Instagram records fall on Thanksgiving

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By Jeremy C. Owens San Jose Mercury News

Published: Friday, November 23, 2012, 3:20 p.m.
Updated: Tuesday, February 19, 2013

Photo-sharing service Instagram announced Friday that Thanksgiving was its busiest day yet, with users sharing their family meals at such a rapid clip that more than 10 million photos related to Turkey Day were posted.

“How do we mine all these photos, make sense of them so you can consume the most interesting photos?” Systrom asked the crowd, later answering, “We're going to need to be a big data company.”

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