Share This Page

'Giving Tuesday' to follow long shopping weekend

| Monday, Nov. 26, 2012, 9:19 p.m.

There will be no shortage of reasons to open your wallets over the next few days, and now there's one more.

The first Giving Tuesday will be held this week to raise awareness and money to support the good work charities do throughout the year. It follows the strictly retail-driven Black Friday and Cyber Monday.

Organizers of this national day of philanthropy hope consumers will be less gift-focused and think of those less fortunate in the midst of the annual spending frenzy that kicks off the Christmas shopping season.

“This is all about the holiday spirit, the act of giving and how good it feels to give,” said Jean Peck, executive director of Fayetteville, Ga.'s Camp Southern Ground, which operates a summer camp and retreat center for youths.

Giving Tuesday was conceived by New York's 92nd Street Y and encourages people to give time, service and money to help organizations that help others.

“We have two days that are good for the economy, what about a day that will be good for the soul?” said Henry Timms, deputy executive director of the 92nd Street Y.

Drawing on the support and expertise of other organizations, businesses and individuals, Giving Tuesday was launched nationally.

Tolli Love, vice president for individual fundraising and marketing for Atlanta-based CARE, said the last quarter of the year is a big fundraising time for the global organization.

“Every time you turn on the TV or radio you hear people talking about Black Friday or Cyber Monday,” she said. “To me, Giving Tuesday feels like a no-brainer. Why not create a national day of giving? My hope is that donors and supporters will do more with their wallets than just shop.”

CARE will mark the day with a contest, a donor-appreciation telethon and a video promoting an annual day of giving. The person who raises the most money under the contest rules will win a trip to visit one of the 84 countries where CARE works and see how its programs help poor families.

Charitable giving, although up, is still not as robust as it was in 2007. In 2011, Americans gave $298 billion in inflation-adjusted dollars; compared with $337 billion in 2007, according to Giving USA, which is published by the Giving USA Foundation and researched and written by the Center on Philanthropy at Indiana University.

Shelia M. Poole is a staff writer for The Atlanta Journal-Constitution.

TribLIVE commenting policy

You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.

We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.

While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.

We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers

We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.

We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.

We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.

We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.