Western Pa. nonprofits promote Giving Tuesday
For years, America's national day of gratitude has been followed by two days of commercial hype and excess — Black Friday and Cyber Monday.
Now there's “Giving Tuesday,” a new effort to make donating time or money to charity as routine as standing in line outside a big box store at 3 a.m. in freezing weather.
“This is the flip side of Black Friday and Cyber Monday. It is asking people to think about what they give and not just about what they buy,” said Betsy Momich, a spokeswoman for the Carnegie Museums of Pittsburgh, one of 2,000 partners in the nationwide effort.
Collaborators at the 92nd Street Y in New York City and the United Nations Foundation conceived Giving Tuesday, which began with more than 2,000 charities and nonprofits participating nationwide.
Participants in the Pittsburgh area included Mt. Lebanon Village, a nonprofit that serves the aging, the Opera Theater of Pittsburgh and the Cooper-Siegel Community Library, which operates a library in Fox Chapel and one in Sharpsburg.
The effort relies heavily on charities and nonprofits spreading the word of their need via social media. Giving Tuesday was trending Tuesday afternoon on Twitter, #GivingTuesday, with people as diverse as Bill Gates and former first lady Barbara Bush tweeting for people to give.
“Giving Tuesday is sort of a social media movement encouraging people to give time, money, or in the case of the Red Cross, to give blood,” said Lauren Chapman, a spokeswoman for the American Red Cross Southwestern Pennsylvania, another local partner.
Nonprofits such as the Red Cross that have relied on mailings and phone calls know that effective use of social media is now an essential part of fundraising, she said. “It's is a great way to share information. It is a chance to connect with people you might otherwise never reach.”
Efforts such as Giving Tuesday and the Pittsburgh Foundation's increasingly popular Day of Giving have the potential to expand fundraising for small nonprofits and charities, foundation spokesman John Ellis said.
“Social media has played a very big part in the way we operate on the Day of Giving,” he said.
The foundation's Oct. 4 online Day of Giving raised $8.5 million for 665 nonprofits — 31 percent more than last year. The foundation matched those donations with 10.5 cents for each dollar.
The foundation gives classes on social media for nonprofits. “Facebook and Twitter do not involve huge outlays and really can help with fundraising,” Ellis said.
Rick Wills is a staff writer for Trib Total Media. He can be reached at 412-320-7944 or email@example.com.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Shortfalls sabotage promise of union retirees’ pensions
- Former Gilpin man charged with sexual assault on girl
- Hit sends Penguins’ Letang to hospital
- NuMine arsonist to serve up to five years in jail
- Penguins’ Letang leaves hospital, out with concussion
- Glassport fire department gets OK to buy new truck
- Connellsville Area students’ Mustache Clubs raise thousands for charity, research
- From sticks to pucks, Mt. Pleasant collector wields power of the Pens
- Daily News Fabulous 15: Senior standouts highlight all-star team
- East Allegheny may consider contract with new transporter
- East Allegheny’s protracted losing streak continues