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Boots No. 7 Photo Fix Wrinkle Filler & Primer

- Boots No7 Photo Fix Wrinkle Filler & Primer
Boots No7 Photo Fix Wrinkle Filler & Primer

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Sunday, Sept. 16, 2012, 8:51 p.m.

The claim: This amazing new primer from Britain's No. 1 anti-aging skin-care brand reduces the appearance of the signs of aging instantly. It contains light-diffusing particles designed to make you look younger instantly by putting fine lines, wrinkles, uneven skin tone and pores into soft focus. These optical “blurrers” fill wrinkles and bounce light away to create a younger, soft-focus effect. Hylauronic acid acts as a filler, plumping the skin and smoothing fine lines.

Cost: $19.99

Where: Target, and

Seems like the wild child in me who eschewed makeup until her 30s is making up for lost time these days, trying out one look after another.

Boots No. 7 Photo Fix is not magic. It won't turn back the hands of time and make wrinkles disappear. After all, I've earned the face I wear.

That said, this is a really nice primer. It feels good going on my skin, has created no ill side effects and seems to help keep my makeup even.

And, at $19.99, the price is right.

— Deb Erdly

My daughter has recently taken to shooting extreme close-up profile photos of me. They have been very eye-opening. The area around the outside of my eyes has a lot more wrinkles than I ever suspected. So I was eager to try the Boots No. 7 Photo Fix. I feared it would be a heavy makeup, but it's more like moisturizer. It goes on very light and does seem to reduce the fine wrinkles around my eyes, at least temporarily. For every day, I don't think I'd bother with this. But for special occasions where I want to look my best, it seems to help, and isn't as expensive as a lot of the “fixes” sold at the makeup counter.

— Sue Jones

The “blurr” is my friend. I look my best by candlelight, but rarely does real life offer such optimal lighting. And so, I was tempted to try Boots No. 7. I like the clever “photo fix” name — who couldn't use a boost from PhotoShop? — but the word “primer” seemed a little harsh. Would it coat and seal my face like a layer of latex enamel?

Happy to say: No. This extremely light lotion goes on in a thin layer that's easily absorbed and feels soft to the touch. Skin is left not the least bit greasy or tight. It's a wonderful base for foundation. Does it fulfill its light-bouncing promises? Maybe if you squint your eyes when you look at me. I can still see the wrinkles and crinkles, but my skin glows in a healthy, soft-focus way.

— Sally Quinn

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