Mark Wahlberg launches nutrition products
By Kate Benz
Published: Sunday, Sept. 23, 2012, 9:20 p.m.
It's unlikely that actor-producer Mark Wahlberg will ever be able to escape his past life as the Icon of Abs, an appropriate moniker derived from those infamous Calvin Klein underwear billboards that graced our world in the early 1990s, when he was better known as the face of Marky Mark and the Funky Bunch. On Thursday, however, his body of work became available to the masses with the official launch of MARKED, a line of science-based performance nutrition products developed in partnership with GNC that was kicked off with a benefit concert at Stage AE featuring rockers 3 Doors Down.
“This isn't just something I'm throwing out there. ... It's something I'm very passionate about,” he said on the red carpet as a line of 1,900 ticket-holders snaked its way around the venue.
“We met in New York and started talking. ... He was interested in doing something, and his passion was off the charts immediately,” shared GNC CEO Joe Fortunato. “We've been working on this for two-and-a-half years. He expressed a strong passion to help people live a better life.”
“Mark shamed me into losing fifty pounds,” quipped executive VP Tom Dowd. “He really is one of those folks who wants to have a positive impact on people beyond the movies.”
The one-time-only concert benefited the Mark Wahlberg Youth Foundation and Pressley Ridge.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- 4 dead in ‘horrific’ Armstrong County crash
- Kovacevic: Bylsma’s moves — yes, moves — pay off
- U.S. attorney seeks plan for reducing heroin overdoses
- Former Pitt captain Cavanaugh blazes trail as entrepreneur
- Briefs: Cranberry Lego workshop hopes to spark kids’ interest in engineering
- Police see no sign Franklin Regional stabbing suspect was bullied
- Deal reached on calming Ukraine tensions
- Redbeard’s keeps it casual, but adds upscale tastes
- South Fayette parents express dissatisfaction with handling of bullying
- Authorities investigating skeletal remains found in Ohio River in Avalon
- Group wants Consol to adhere to terms of Greene County mining permit