Seton Hill style blogger Breakfast at Tiffany Marie lands Fashion Week invites
Little did Tiffany Schmoyer realize her style blog would take her to the runways at New York Fashion Week, which wrapped up Sept. 13.
The North Huntingdon resident and senior at Seton Hill University in Greensburg, was invited to attend the unveiling of designers' latest spring looks in the city of chic — the Big Apple.
She attended for three days with her boyfriend, Alex Kohut of North Huntingdon, who is also her photographer.
“I have never been so captivated with a trip, while also being so exhausted at the same time,” she says. “I wanted to pace myself so I wouldn't be too overwhelmed at my first fashion week. It is so fast paced. And you have to learn to maneuver around people to get the right photo. The entire time was a very surreal experience. Alex and I were so happy to be there. We would look at each other at times and ask, ‘Is this really real?' ”
It was so real that in addition to seeing the latest fashions, the couple was invited to a Saks Fifth Avenue party Sept. 8 at the store, where her fashion style stood out.
“I was pulled aside by personal stylists from Chanel. They approached me letting me know they loved the dress I was wearing, that it fit me perfectly, and they would love to get photos with me,” says Schmoyer, whose blog is Breakfast at Tiffany Marie's. “We ended up taking dozens of pictures, talking and exchanging business cards and phone numbers.”
Schmoyer took it upon herself to send 50 to 60 emails to event organizers and additional correspondence to work with brands and businesses while in New York. She received 30 or so responses and was invited to more than 20 shows.
“But with lots of shows overlapping and only staying for three nights, there were many we were not capable of going to,” Schmoyer says. “I definitely plan on going back.”
Schmoyer has been writing the blog for almost a year and was inspired to put her fashion tastes out on social media after seeing the number of followers to an Instagram account she created for Kohut's family dog, a goldendoodle named Darby.
“Darby has such a personality,” says Schmoyer, who entered Seton Hill as an art therapy major before switching to psychology. “I have a huge love for photography and expression so then when I learned the ins and outs of social media I decided to try it out for myself for my own expression making a fashion and lifestyle blog and social media accounts along with it.
Schmoyer, who grew up near Allentown, has 7,000 followers, most from the United States, but also from Canada, the U.K., and France.
She paid for the trip herself, but is thankful for the support from family and friends. Schmoyer, who turned 24 on Sept. 7, also teamed with Style Encore in McCandless, which outfitted her with apparel and accessories, complete with a Louis Vuitton bag, a Madewell jacket and a fur vest.
Although she loved all the runway shows, her favorite was 831 MINHLE, by Vietnamese designer Minh Le.
“It was stunning,” Schmoyer says. “It sparked my fashion sense. I liked the feminine feel to the looks. They were very romantic and showed great detail, but were also pieces that I could see myself or someone else at a party for example wearing without the pieces looking completely outlandish.”
She will graduate in May with a degree in psychology, but plans to continue her fashion and lifestyle blog and would like to work in social media or marketing in the fashion industry.
“I like to keep my style very open and love to try new fashion trends and styles,” she says. “I am a lover of all neutrals, but red and a dark green are my favorite bold colors. I love fashion and realizing the impact of social media I needed to try this for myself and see where it goes, and it keeps going, so I don't plan to stop.”
JoAnne Klimovich Harrop is a Tribune-Review staff writer. Reach her at 724-853-5062 or email@example.com or via Twitter @Jharrop_Trib.