Fashion secrets revealed in LVMH's open house
By Thomas Adamson
Published: Monday, June 17, 2013, 7:34 p.m.
Members of the public in six European countries are being given a rare glimpse into the secret inner workings of the fashion industry, as part of luxury giant LVMH's two-day open-door event.
Milliners, feather dressers, embroiderers, perfume bottlers and other artisans in 42 sites around France, Italy, Spain, Poland and the UK are revealing a little bit of their savoir-faire starting June 22.
Among the tidbits and traditions being shared:
• Perfumers seal bottles such as Miss Dior with cow intestine to stop the scent escaping.
• Unmarried seamstresses sew a hidden strand of their own hair into haute couture bridal dresses to help them find a husband.
• Embroiderers avoid using green thread, as it brings bad luck.
Thomas Adamson is an AP fashion writer.
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