Truck delivers high-end fashion to the doorstep
You would never know it used to be a potato chip truck.
This 27-foot vehicle has gone from housing snack bags to carrying handbags — and other accessories.
Just step inside the Styleliner. This fashionable ride is filled with sparkling jewelry, colorful scarves and leather purses. Find it parked at Bakery Square in the East End this weekend.
“I know there are other fashion trucks, but ours is more high-end,” says Shadyside native Sara Droz, who co-owns the truck with business partner Joey Wolffer, based in Brooklyn. “It is more of a luxury experience. We have re-designed the truck so once you come inside, you feel like you are in a Paris nightclub in the 1980s.”
Wolffer got behind the wheel in 2010. Droz joined a year later. The business partners have been rolling along ever since.
“Coming to Pittsburgh will be a new adventure for us,” Droz says. “People always ask us ‘who drives the truck?' and we tell them that we do. It is not always easy to maneuver in the city, because it's so big, and the hardest part is finding a place to park it, especially overnight.”
This will be the New York City residents' first trip here with the 1999 vehicle, which has 150,000 miles on it.
This boutique on wheels features designers from around the world, such as:
• Buba, from London, is known for creating bags and jewelry with geometric patterns and color, ornamented with semi-precious stones.
• AB A Brand Apart, from Italy, creates bracelets and handbags crafted from fine Italian leather, giving their pieces an elegant feel with a downtown edge.
• Maasai Collections, from Kenya, worked with Maasai women to fashion accessories with hand-beaded accents.
• Paris-based KMO makes link jewelry in which it has a patented technology to hammer crystallized glitter into metal, then coat it to last over time, making the pieces very lightweight.
• Katerina Psoma, from Greece, is known for marrying vintage charms, semi-precious stones and Murano beads in elegant, quirky pieces.
Prices range from a $30 bracelet to a $1,200 handbag.
The fashion truck can be described as a “treasure chest on wheels,” Droz says.
Styleliner operates in the Hamptons, New York City and Palm Beach. A West Coast mobile outpost is launching this fall in Los Angeles.
“I am most excited,” says Droz, a Winchester Thurston school graduate. “This will be Joey's first time to Pittsburgh. ... I am sure she will love it, once she sees it.”
Droz handles more of the business side, while Wolffer travels and shops for new merchandise.
The Styleliner experience is special, Droz says.
“We know the designers we carry and we spend time with each customer to tell the story of each piece, because we know where it was made and who made it,” Droz says. “We know its history. And, once people are inside, they discover so many interesting things inside drawers and hanging from nooks or hidden in cabinets. ... It's just a fun shopping experience.”
The weekend's location is perfect, she says, because Bakery Square is known for doing innovative things.
“They are the forefront of what's going on,” Droz says. “We are pretty excited about setting up shop there for a few days, and then we will be back on the road.”
JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at email@example.com or 412-320-7889.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
Subscribe today! Click here for our subscription offers.