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Truck delivers high-end fashion to the doorstep

| Thursday, Oct. 3, 2013, 6:33 p.m.
STYLELINER
The Styleliner, a boutique-on-wheels, selling clothing, jewelry and other accessories, is co-owned by Shadyside native Sara Droz and business partner Joey Wolffer from New York. Based in Brooklyn, it's known as 'a treasure chest on wheels' and sells chic and stylish accessories and clothing you most likely can't find in stores in the U.S. It will be parked at Bakery Square in the East End from 10 a.m. to 6 p.m. Oct. 4-6.
STYLELINER
Shadyside native Sara Droz, (left) co-owns a fashion truck with business partner Joey Wolffer from New York. Based in Brooklyn, this boutique on wheels is known as 'a treasure chest on wheels' and sells chic and stylish accessories and clothing you most likely can't find in stores in the U.S. It will be parked at Bakery Square in the East End from 10 a.m. to 6 p.m. Oct. 4-6.

You would never know it used to be a potato chip truck.

This 27-foot vehicle has gone from housing snack bags to carrying handbags — and other accessories.

Just step inside the Styleliner. This fashionable ride is filled with sparkling jewelry, colorful scarves and leather purses. Find it parked at Bakery Square in the East End this weekend.

“I know there are other fashion trucks, but ours is more high-end,” says Shadyside native Sara Droz, who co-owns the truck with business partner Joey Wolffer, based in Brooklyn. “It is more of a luxury experience. We have re-designed the truck so once you come inside, you feel like you are in a Paris nightclub in the 1980s.”

Wolffer got behind the wheel in 2010. Droz joined a year later. The business partners have been rolling along ever since.

“Coming to Pittsburgh will be a new adventure for us,” Droz says. “People always ask us ‘who drives the truck?' and we tell them that we do. It is not always easy to maneuver in the city, because it's so big, and the hardest part is finding a place to park it, especially overnight.”

This will be the New York City residents' first trip here with the 1999 vehicle, which has 150,000 miles on it.

This boutique on wheels features designers from around the world, such as:

• Buba, from London, is known for creating bags and jewelry with geometric patterns and color, ornamented with semi-precious stones.

• AB A Brand Apart, from Italy, creates bracelets and handbags crafted from fine Italian leather, giving their pieces an elegant feel with a downtown edge.

• Maasai Collections, from Kenya, worked with Maasai women to fashion accessories with hand-beaded accents.

• Paris-based KMO makes link jewelry in which it has a patented technology to hammer crystallized glitter into metal, then coat it to last over time, making the pieces very lightweight.

• Katerina Psoma, from Greece, is known for marrying vintage charms, semi-precious stones and Murano beads in elegant, quirky pieces.

Prices range from a $30 bracelet to a $1,200 handbag.

The fashion truck can be described as a “treasure chest on wheels,” Droz says.

Styleliner operates in the Hamptons, New York City and Palm Beach. A West Coast mobile outpost is launching this fall in Los Angeles.

“I am most excited,” says Droz, a Winchester Thurston school graduate. “This will be Joey's first time to Pittsburgh. ... I am sure she will love it, once she sees it.”

Droz handles more of the business side, while Wolffer travels and shops for new merchandise.

The Styleliner experience is special, Droz says.

“We know the designers we carry and we spend time with each customer to tell the story of each piece, because we know where it was made and who made it,” Droz says. “We know its history. And, once people are inside, they discover so many interesting things inside drawers and hanging from nooks or hidden in cabinets. ... It's just a fun shopping experience.”

The weekend's location is perfect, she says, because Bakery Square is known for doing innovative things.

“They are the forefront of what's going on,” Droz says. “We are pretty excited about setting up shop there for a few days, and then we will be back on the road.”

JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at jharrop@tribweb.com or 412-320-7889.

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