Exclusive fabrics, technology make designer jeans a wardrobe staple
Oscar Adames is known as “the denim guru.”
Watching him interact with women, getting them to try on a jean size smaller than they think they wear, you see how he's earned that title. It fits him perfectly, just like the pants he chooses for his clients.
Adames is an event and retail fit specialist for J Brand, a high-end denim company, based in Los Angeles.
Prices are in the $160 to $220 range.
The Queens, N.Y., resident works out of the business' main office in New York and has been to every state, as well as all over the world, helping women — and men — feel wonderful in a pair of jeans.
He was at Larrimor's, Downtown, Nov. 7 for a trunk show.
“I have never seen anyone as skilled as Oscar at interacting with and making people feel comfortable in a piece of clothing,” said Lisa Slesinger, who co-owns the store with Tom Michael. “He is that good.”
Maybe it's because of his 17 years of experience in the fashion industry. He started selling shoes in SoHo in New York and worked for H&M, Bloomingdales and Versace. He spent more than three years at Saks Fifth Avenue, where he interacted with celebrities, stylists and lots of denim companies.
“J Brand was the only brand that I could fit everyone from my fiancée to my grandmother,” Adames said. “I met a woman who said she never wears jeans, but when I fitted her in a pair of J Brand, she loved them.”
With nearly eight years at J Brand, Adames said he enjoys doing events and interacting with customers to learn their denim needs and wants. It's information he relays to the company.
This was his second trip to Pittsburgh.
“I love being at Larrimor's because it is Downtown, and I love being in the city seeing all the beautiful women walk into this store,” said Adames, who was wearing a skinny style designed for rock star Mick Jagger. “I try to mix a little New York City flavor to the flavor of the people I meet in Pittsburgh. Then everyone will want a bite. I want women to feel happy and sexy and fabulous in a pair of jeans.”
Susan Farber of Fox Chapel does. She has bought J Brand in the past and tried on several pairs.
“I do love these jeans,“ Farber said. “It's all about the fit. And, the fabric feels really nice.”
Larrimor's sales associate Michelle Pacis of the North Side agreed.
“The pair I own are too big, and I work here,” Pacis said. “But, after meeting Oscar, now I know the right size to wear. I loved the one pair I tried on because the fabric was so soft.”
It's worth investing in a pair of designer jeans because of the exclusive fabrics, technology and craftsmanship, down to the stitching and zippers, Adames said. Jeans can be worn year-round and to more places because dress codes are less strict than ever before.
“I really love what I do,” said Adames, a Dominican Republic native. “Just like all fashion, it's about feeling confident in what you are wearing. Buying jeans is like buying a bathing suit, because your body is going to be shown in a pair of jeans just like swimwear. It has to look right on the body.”
Celebrities are often seen wearing J Brand, from Kate Middleton, Madonna and Gwen Stefani to Bradley Cooper, Ben Affleck and Jay Z.
“J Brand is popular because it's a sexy silhouette that has a classic feel to it and that many celebrities love,” Adames said. “J Brand is also a jean that you can dress down with flip-flops and a T-shirt or dress for work with a blazer and boots or dress for the evening with pumps and a sparkly top and red lipstick.”
JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at firstname.lastname@example.org or 412-320-7889.