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Hair styling 'bar' makes blow dry the main event

| Sunday, Jan. 19, 2014, 9:00 p.m.
Stephanie Strasburg | Tribune-Review
Stylists blow-dry the hair of clients at Styleout Blow Dry Bar Pour Femme at Ross Park Mall on Friday, Jan. 17, 2014.

Mary-Kay Fiore had been waiting.

On Jan. 17, the wait was over.

“I kept walking past to see when it would open,” said Fiore of Churchill as she sat in a stylist's chair getting a professional blow dry. “There is nothing better than having someone blow dry and style your hair. When I saw the store was open I said, ‘Today is going to be the best day ever.' ”

After her 45-minute service ended, she looked at her blond hair with full bouncy curls and smiled.

“It looks great,” she said. “I just love it. I wish she could come to my house every day and style my hair.”

That's the reaction Styleout Blow Dry Bar Pour Femme co-owner Rafi Qureshi is looking for from clients. The blow dry bar is located in Ross Park Mall, on the upper level near Sears.

Pittsburgh is the second location for Styleout. Columbus was first. Boston is next. And Florida and California are on the horizon.

“It is going to be great having this in Pittsburgh,” said Jessica Dunham, account manager for Styleout. “It's a nice alternative to going to a salon. You might want to have a blow out to get that polished look for a night out with the girls. It's the kind of service that's a treat because women are so busy, they don't often take time for themselves.”

The blow out should last three to five days. Cost is $35; $50 for textured hair; $20 for men and age 12 and younger. The price includes scalp massage, deep conditioning and thermal styling.

Products include Blowpro, Inglot, Moroccanoil and Temptu.

Appointments are suggested, especially Thursdays through Sundays, but walk-ins are certainly welcome.

Qureshi plans to add eyebrow threading and airbrush makeup services.

Blow out bars originated in New York City. Ross Park Mall was the perfect choice, Qureshi says, because of all the upscale stores and the location draws customers from throughout the region.

In some salons, the blow-dry step is often rushed, Qureshi said, but his idea was to make it the main event.

Having something like Styleout gives people options, but most likely it won't take away from full-service salons, said Izear Winfrey, artistic director for Studio Booth in the East End. Different demographics go to different places, he said. Some people might go to a basic restaurant while others prefer a fancier place.

“The blow-dry bar will be convenient because it is located in a mall and people may be walking by and want to stop in,” Winfrey said. “But I don't think our guests will not come here and just go there. I think they might do that in addition to coming to the salon. I think, if anything, it will enhance our business.”

The price at Styleout is in line with the price for a blow out at Studio Booth, Winfrey said.

“We want to do one thing, and we want to do that one thing right,” Qureshi said. “It's a luxury concept. We want to make you feel beautiful when you walk out the door.”

Styleout Blow Dry Bar Pour Femme, Ross Park Mall. Hours: 10 a.m. to 9 p.m. Mondays through Thursdays; 10 a.m. to 10 p.m. Fridays and Saturdays; noon to 6 p.m. Sundays. Details: 412-847-5853 or www.styleoutbar.com

JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at 412-320-7889 or jharrop@tribweb.com.

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