Edgewood purse designer getting New York City trunk show at Henri Bendel
Sandra Reiman has four days to make a lasting impression.
The luxury handbag designer from Edgewood was chosen for an elite trunk show at Henri Bendel's New York flagship store.
If all goes well, her collection will be a full-time presence at 50 stores, including the New York location. Reiman is owner of Sandra Cadavid (her maiden name). She established the brand in November 2011 and creates luxurious satchels, clutches and handbags.
This trunk show opportunity is something the store does twice a year. Designers travel from all over the world to attend an open audition where they present their wares. There were 1,000 individuals vying for the opportunity to be invited to take part in the trunk shows, with the chance to be placed in many stores. Just 2 percent are accepted.
“It's a huge opportunity,” says Reiman, who was ready at 4 a.m. the day she showed her collection at Henri Bendel. “I watched as people were turned away, sometimes after only a minute. When they told me I would be given a trunk show, I don't remember anything they said after that, I was so excited.”
They chose three pieces from her line for the April 24 to 27 trunk show. She plans to represent Pittsburgh designers well, wearing a dress created by Kiya Tomlin, who has a studio in East Liberty, and Italian-made shoes from the Emy Mack collection, created by Emy Mack Jamison of Shadyside.
“I am a little panicked, because this is a huge opportunity, and I don't want to fail,” Reiman says. “This is such an amazing opportunity because Henri Bendel knows talent. Did you know they discovered Andy Warhol? This is legendary.”
Henri Bendel is a store where celebrities shop. They most likely will show up during the trunk shows because they are always looking for new designers and something that no one else has, Reiman says.
“I am hoping for the best,” Reiman says. “If I don't make it this year, I will keep trying. I never envisioned an opportunity like this when I started my company. I just focused on designing classic handbags that will last, and, hopefully, they will appeal to a lot of women.”
All products are handmade in Reiman's native country of Colombia, she says, by some of the best artisans in the world, using quality materials such as alta gamma leather and high-quality custom-plated hardware. Prices range from $200 to $600. Reiman's handbags are available online and locally at Victoria in Fox Chapel. She also creates jewelry.
Reiman says she believes in philanthropic giving by actively working to hire women who have lost their husbands to violence as a way of providing means and support in her homeland.
“I want to prove that if you use high-quality materials that you can create amazing products that last a long time,” Reiman says. “The idea is to design classic handbags and for them to be an investment.”
JoAnne Klimovich Harrop is a staff writer for Trib Total Media. She can be reached at email@example.com or 412-320-7889.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.
- Mercedes-Benz Fashion Week evicted from Lincoln Center
- Ski wear is not just for the mountain anymore
- Carabella owner enjoys small-town vibe of Oakmont