Spandex squeezes into jeans
Spanx has expanded from sleek, slimming underwear into the field of everyone's favorite outerwear: jeans. The company, whose foundation garments have been helping women fit smoothly into work and special-occasion clothes since the year 2000, introduced jeans in two styles, several cuts and three washes this summer.The Signature, $148, has a wide panel, control-top midsection with a slimming waistband, and it zips on the side. The Slim-X, also $148, has a regular waistband, but promises to “tame your tummy, trim your thighs and lift your rear.” We caught up with Spanx founder Sara Blakely to find out more.
Question: Why jeans, why now?
Answer: We've just learned so much about a woman's body and fit, and our customers have been asking us for years for jeans. They were concerned about muffin tops and bunching in front at the thighs. We wanted a smooth front but with a jean look. You wouldn't even notice the wide panel was there.
I like to wear tees and little cropped sweaters, and they look good with it.
How are Spanx jeans different from other jeans that promise to smooth and shape?
Q: The main difference, especially with the Signature, is a lot of other slimming jeans on the market didn't have the wide waist panel and side zipper. And they didn't look as hip; they didn't have the washes.
And there's our triple-thread technology. Most of the others have two threads — one regular and one stretch. Ours have two stretch threads for every regular thread.
We spent a significant amount of time on the back pocket — the size, the shape, how high up on the rear it should be. We had lots of women wearing them, walking up and down, and people with clipboards taking notes.
And we have the red rivet, one little red rivet on the back. That's our wink and nod that we're Spanx.
Show commenting policy
TribLive commenting policy
You are solely responsible for your comments and by using TribLive.com you agree to our Terms of Service.
We moderate comments. Our goal is to provide substantive commentary for a general readership. By screening submissions, we provide a space where readers can share intelligent and informed commentary that enhances the quality of our news and information.
While most comments will be posted if they are on-topic and not abusive, moderating decisions are subjective. We will make them as carefully and consistently as we can. Because of the volume of reader comments, we cannot review individual moderation decisions with readers.
We value thoughtful comments representing a range of views that make their point quickly and politely. We make an effort to protect discussions from repeated comments either by the same reader or different readers.
We follow the same standards for taste as the daily newspaper. A few things we won't tolerate: personal attacks, obscenity, vulgarity, profanity (including expletives and letters followed by dashes), commercial promotion, impersonations, incoherence, proselytizing and SHOUTING. Don't include URLs to Web sites.
We do not edit comments. They are either approved or deleted. We reserve the right to edit a comment that is quoted or excerpted in an article. In this case, we may fix spelling and punctuation.
We welcome strong opinions and criticism of our work, but we don't want comments to become bogged down with discussions of our policies and we will moderate accordingly.
We appreciate it when readers and people quoted in articles or blog posts point out errors of fact or emphasis and will investigate all assertions. But these suggestions should be sent via e-mail. To avoid distracting other readers, we won't publish comments that suggest a correction. Instead, corrections will be made in a blog post or in an article.